What is Page Optimizer Pro? Pricing & Alternatives

Many website owners and marketers are overwhelmed by the complexities of on-page SEO. As they strive to enhance their site’s visibility, constant changes to Google’s algorithm and tight competition often get in the way. Page Optimizer Pro (POP) offers promising solutions to simplify and streamline page optimization by analyzing your content and providing suggestions to improve your page’s ranking potential.

At tiny lever, we are dedicated to scaling your online presence through strategic content planning and creation. We craft compelling SEO-optimized content around targeted keywords to strategically boost your rankings. Our goal is to set up your brand for long-term success by continuously monitoring our performance, refining keyword strategies, and updating content to keep your site competitive to current and future trends

Leveraging our expertise in search engine optimization, we’ll dive into why POP has become a trusted tool for many SEO teams. We’ll provide a detailed review of Page Optimizer Pro, covering its key features, pricing options, and how it compares with other alternatives. By the end, you’ll be able to decide whether it's the best tool or if other options might be more suitable.

Keep reading to learn more!

How Page Optimizer Pro Works

Page Optimizer Pro uses data-driven insights to fine-tune your website's content based on Kyle Roof’s Scientific On-Page SEO Method. It evaluates your existing content and suggests specific changes to enhance keyword relevance, structure, and readability. This process helps improve your website's ranking in Google search results.

Comprehensive SEO Analysis Tools

As a versatile SEO tool, Page Optimizer Pro boosts your website's on-page SEO by examining key elements such as keyword usage, page titles, and meta descriptions. It also supports comprehensive keyword research to identify related terms and refine your content. When setting up a new page, POP utilizes Google's NLP API to analyze your content and offer actionable insights for improving your SEO score.

Key Features of Page Optimizer Pro

POP Content Brief: Provides a structured guide for creating highly optimized content. The brief includes details on word count, keyword placement, page sectioning, and NLP suggestions, all aimed at achieving a perfect Optimization Score of 100.
Competitor Analysis: Analyzes the top competitors already ranking on the first page of Google for your target keywords. It compares your page against a keyword for 3 to 5 competitors across 29 factors, such as H1 tags, LSI terms, and keyword usage.
On-Page SEO Audits: Quickly identify weaknesses in your website’s on-page optimization. Its advanced AI algorithm provides automated reports that cover everything from keyword performance and content quality to HTML coding errors and backlink analysis.
POP Watchdog: Monitors your web pages for any changes that might affect your SEO, whether from competitor actions or Google updates. It provides alerts when issues arise, ensuring your optimization efforts remain effective.
Schema Tool: Simplifies the complex process of implementing schema markup by showing you the most effective schemas used by top competitors. You can easily copy and paste these schemas to your site.

Integration with WordPress and Google Docs

Page Optimizer Pro is available as a Chrome plugin that integrates seamlessly with Google Docs through its Chrome extension. Such integration makes it easier than ever to collaborate with your team and optimize your content.

Additionally, the tool’s website editor allows you to edit your web pages and see how your changes affect your SEO score. Plus, its Google Docs integration lets you optimize new content in the document. This feature makes adjusting your text for keywords, subheadings, and other important factors easier.

With seamless integration with WordPress, Page Optimizer Pro goes beyond helping users optimize their content directly within the WordPress page builder interface, such as Elementor, Oxygen, and Thrive Architect.

Advanced E-E-A-T Optimization Techniques

E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness. It’s a crucial factor in Google's evaluation of a website’s reliability and usefulness, particularly for topics that impact people’s money or health, known as “YMYL (Your Money or Your Life).”

POP’s E-E-A-T report checks your website against these criteria and compares it to your competitors. It ensures that your site meets or exceeds the E-E-A-T standards of your top competitors. Having strong E-E-A-T signals helps your site rank better in Google’s search results following its inner workings:

Review Your E-E-A-T Analysis: Check the signals for your site and your top competitors by navigating through the E-E-A-T tab in your POP Pro dashboard. Missing signals will be shown in red and have explanations when you hover over them.
Work on Missing Signals: These may be simple local SEO changes, like adding a phone number to your site footer, or more complex tasks, such as creating a Person schema to link to social media profiles.

Page Optimizer Pro Pricing in 2024

Whether you are a single user or a team managing a site, Page Optimizer Pro offers plans that can fit your growing needs, level of expertise, and project complexity. In 2024, POP offers the following tiers:

Basic ($34/month): Includes 20 POP Credits, unlimited domains, and access to the POP AI Writer. It's ideal for beginners just starting in SEO.
Premium ($47/month): Offers 40 POP Credits, unlimited domains, and POP AI Writer access. This premium plan suits simple sites that need more advanced features.
Unlimited ($61/month): Offers unlimited POP reports and Watchdog reports, 50 POP EEAT, NLP, and AI credits, and unlimited domains. It’s the most popular option and is best for high-traffic sites.
5 Sub-accounts ($1200/year): Includes 5 sub-accounts (expandable to 100), unlimited POP reports, Watchdog reports, 120 POP EEAT, NLP, AI credits, and unlimited domains. It's best for teams needing collaborative tools.
White Glove ($350/month): Includes all features in other plans plus a dedicated account manager, priority support, third-party tool migration, custom team onboarding, and more. This plan suits digital marketing agencies and business owners seeking top-tier support and customization.

Whether you are a single user or a team managing a site, there is a plan that fits your needs, level of expertise, and project complexity. The White Glove Plan stands out for those who want personalized, hands-on assistance and customization.

Top 3 Alternatives to Page Optimizer Pro

Page Optimizer Pro is a powerful tool, but it does have some limitations, such as the absence of link-building suggestions and the need to reload the page to see updated content scores. If you’re looking for the best Page Optimizer Pro alternatives, consider exploring these options:

1. Surfer SEO - Excels at Data-Driven SEO Optimization and On-Page Analysis

Surfer SEO is one of the popular SEO tools with distinct strengths. While Page Optimizer Pro offers detailed, step-by-step suggestions for on-page optimization, Surfer SEO provides a broader range of SEO features, including keyword research and content clusters.

Both tools emphasize keyword relevance heavily. Surfer SEO simplifies content analysis and optimization, making the process easy. In contrast, POP requires a more complex approach to achieve similar results.

Notable Features of Surfer SEO

Goal Customization and Scoring: Surfer SEO sets specific goals for your content, like structural and topical targets, and assigns a score based on how well you meet them. It goes beyond POP by letting you select competitors for comparison and tailoring goals like "People Also Ask" topics.
Comprehensive Real-Time SEO Audits: Like POP, Surfer provides real-time SEO audits but covers a broader range. It highlights related pages to link to, missing keywords, content length issues, keyword density, page speed, and backlink gaps, offering more in-depth analysis.
Content Creation with AI Integration: Surfer’s Jasper AI integration allows users to create content directly within the platform from scratch. In contrast, POP offers suggestions through its Chrome extension on Google Docs but doesn't support content creation from the ground up.

Surfer SEO Pricing Plans

Surfer SEO has four pricing plans:

Essential ($89/month): Ideal for small business owners and freelancers, this plan includes writing and optimizing up to 30 articles, 20 auto-optimized runs, and access to the Content Editor and Topic Explorer.
Scale ($129/month): Designed for mid-sized agencies and content marketing teams, this plan offers writing and optimizing up to 100 articles, 40 auto-optimize runs, and additional features like Content Audit and Topic Explorer.
Scale AI ($219/month): Tailored for agencies and teams focused on scaling with AI. It provides writing and optimizing up to 100 articles and generates up to 10 AI articles.
Enterprise (Custom): Offers a customizable number of articles, AI-generated content, and custom auto-optimized runs. It includes personalized onboarding, priority support, SERP Analyzer, white label options, and API access.

2. MarketMuse - Best for Content Strategy and Competitive Analysis

MarketMuse stands out in content planning with its Inventory feature, which allows users to audit content and identify gaps. POP lacks a similar content inventory system. MarketMuse also offers various tools like SERP X-ray and heat maps for detailed competitor analysis, revealing weaknesses and opportunities. POP does not provide these specific analytical features.

Notable Features of MarketMuse

Content Research: MarketMuse analyzes thousands of websites related to your search term, providing a curated list of relevant topics sorted by relevance. This helps identify key areas to cover and refine content strategies.
Content Optimization: After researching keywords and phrases, MarketMuse optimizes your content by comparing it against competitors. It offers insights to improve keyword optimization for higher rankings, and you can assess existing pages by entering their URLs for detailed optimization suggestions.
AI-Powered Insights: MarketMuse uses artificial intelligence to understand Google search intent, competitive content, and content performance. This capability helps businesses create expert-level content that builds topical authority and meets buyer needs.

MarketMuse Pricing Plans

MarketMuse offers a free trial for 7 days and three pricing plans:

Standard ($149/month): Ideal for individuals with a moderate content output, offering full page-level insights and 100 queries per month for one user.
Team ($399/month): Provides unlimited queries, briefs, and full page-level insights for up to three users.
Premium (Custom): Offers advanced page and site-level insights, inventory and topic tracking, and personalized metrics. It requires an annual agreement and is tailored for extensive content management needs.

3. Frase.io - Best for AI-Powered Content Creation and Optimization

Frase.io is a popular search engine optimization tool for content strategy and research. It provides content markets with a wealth of insights into content gaps, target keywords, and content scores. Page Optimizer Pro (POP) is less expensive than Frase.io, but Frase offers AI content creation and advanced backlink monitoring features ideal for comprehensive content strategies.

Notable Features of Frase.io

Research Tool: Analyzes the top 20 SERP results for a given keyword, generating a detailed content brief. This includes an overview of the SERP, potential headings, useful resources, statistics, news articles, and relevant Wikipedia topics.
Content Scoring: Scores your content against on-page factors and existing content to ensure relevance and quality. It compares your content with competitors' to assess topic coverage and improve alignment with target intent.
Knowledge Graph: Identifies and understands relationships between topics and concepts to create more comprehensive and informative content that enhances its depth and relevance.

Frase Pricing Plans

Frase offers a free trial and three pricing plans:

Solo ($15/month): Offers 10 search queries per month for one user.
Basic ($45/month): Provides 30 search queries per month for one user.
Team ($115/month): Includes unlimited search queries for up to three users, with additional users at $25 each. It supports collaborative content efforts with extensive research capabilities.

Key Takeaway

Whether you're a beginner or a seasoned SEO professional, Page Optimizer Pro offers actionable insights and detailed analysis to enhance your website's rankings and visibility. It helps you study your competitors, perform on-page SEO audits, and optimize pages for E-E-A-T guidelines.

However, POP does have limitations despite being a useful tool for SEO. These include the lack of link-building suggestions and the need for page reloads for updated scores. Alternatives like Surfer SEO and MarketMuse provide more features, including real-time audits and advanced content planning. Despite these drawbacks, Page Optimizer Pro’s strength lies in competitor analysis and E-E-A-T optimization.

Ready to scale your website’s content quality? At tiny lever, we specialize in enhancing your digital marketing with expert SEO writing services. Our expertly crafted human-written content posted on tiny lever blogs strictly adheres to Google’s standards as backed by our SEO publishing checklist. Contact us via david@tinylevermarketing.com or fill out this form to start scaling your organic traffic.