Top Content Generation Tools to Boost Your Marketing in 2024

In 2024, there is a growing demand for high-quality, engaging content. Marketers are scrambling to keep up with the increasing workload. However, there’s good news. Content generation tools can boost your marketing efforts if you’re looking to craft blog posts and social media updates or generate eye-catching visuals and video content.

At tiny lever, our SEO writers deliver top-notch content creation with thorough research and creativity. Our team combines niche expertise with cutting-edge tools to craft SEO-optimized content that ranks. Whether it’s strategic blog posts, shareable social media updates, or high-value backlinks, we can help you climb the rankings on the SERPs.

Leveraging our content creation expertise, we’ll dive into the top content generation tools transforming marketing today. These advanced AI assistants do more than just beat writer’s block—they streamline workflows, ensure brand consistency, and amplify your message. Whether you’re a solo entrepreneur or part of a large marketing team, you’ll learn why content generation is vital and how to select tools that drive results.

Let’s dive in!

What is Content Generation and Why It Matters in Marketing?

The Importance of Content Generation in Marketing

Content generation is the process of crafting original, engaging, and purpose-driven content for websites, blogs, and social media. In content marketing, it attracts the target audience, provides value, and boosts SEO. While automation can streamline the process, blending AI tools with human creativity ensures high-quality material for readers.

Content generation encompasses several aspects:

Planning: Identifies the target audience, aligns content with the overall content marketing strategy, and develops creative concepts. For example, a fitness brand can plan a series of workout videos for beginners, targeting people new to exercise.
Creation: This focus is on producing the actual content. This includes securing talent (e.g., writers, videographers, or influencers), scheduling, and executing production.
Distribution: After creating content, it must be shared across various channels to maximize reach and impact. This includes posting articles on the company’s blog, sharing infographics on social media platforms like Instagram or LinkedIn, or sending out newsletters via email. The goal is to ensure content reaches the specific audience where they’re most active.
Optimization: Optimization ensures content is performing at its best. Here, teams must review and refine SEO strategies, enhance user experience on distribution platforms, and ensure the content is shareable and accessible.

Content generation plays a role in modern marketing through the following:

Brand Awareness: Consistent, high-quality content helps establish a brand's presence and authority in its industry. For instance, a finance company regularly publishing insightful economic analyses can become a go-to source for financial information.
Audience Engagement: Valuable content encourages interaction, such as comments, shares, and likes. It extends the reach of the content and connects with the audience. An example could be a cooking brand creating interactive recipe videos that viewers can follow.
SEO Improvement: Well-crafted content that includes relevant keywords can significantly boost a website's search engine rankings. For example, a travel blog consistently producing detailed city guides can improve its visibility in travel-related searches.

Criteria for Choosing the Best Content Generation Tools

You should consider several key factors when choosing the best content-generation tools. Here are the essential criteria to keep in mind:

SEO Optimization Features: Search for tools that offer SEO features such as keyword research, content optimization suggestions, and SERP analysis.
AI-Driven Suggestions: Choose tools with the most sophisticated algorithms, as the suggestions will be based on artificial intelligence technology.
Content Templates and Outlines: Users can select content generation tools with many pre-programmed options or templates and outline structures. They save a lot of time and give a starting point for various content types, including social media content creation and blog posting.
Multi-Format Support: Tools should be able to create not only the text format but also blog articles, social media posts, product descriptions, and video scripts.
Customization and Brand Voice Adaptation: Look for tools that facilitate team collaboration, such as shared workspaces, commenting systems, and version control.
Cross-Device Accessibility: Tools should be compatible with teams' content creation and editing devices. This ensures everyone can collaborate effectively regardless of their location or devices.

2. Jasper AI - Best for Scalable Content Creation

Jasper AI is an innovative AI tool that was created to create content. It incorporates the newest natural language processing tool to create high-quality written content for many platforms. Plus, it supports content creation in over 80 languages. Jasper AI aims to improve authors, advertisers, and organizations' efficiency, creativity, and performance.

Notable Features of Jasper AI

Content Generation Versatility: It generates various forms of content creation, including blog posts, social media captions, product descriptions, and more. It also seamlessly adapts its writing style to match different formats and brand voices.
AI-Powered Marketing Tools: The platform offers specialized tools, such as headline generators, SEO optimization, and image creation capabilities. Digital marketers can streamline their workflow and produce high-quality content efficiently.
Brand Voice Integration: Learns and incorporates a company's unique brand voice, tone, and style guidelines. It ensures consistent messaging across all content outputs, maintaining brand integrity across different marketing channels.

Jasper AI Pricing Plans

Here’s an overview of the subscription plans for Jasper:

Creator ($39/month/seat): Access to powerful AI tools for creating and improving content across various platforms, including one user seat and brand voice, with SEO mode and a browser extension for seamless content creation.
Pro ($59/month/seat): Everything in Creator, plus adding up to 5 seats, three brand voices, ten knowledge assets, instant campaign creation, collaboration and user management, AI image generation, and editing tools for broader content strategies.
Business (Custom Pricing): This plan offers all the Pro features, plus unlimited usage, custom workflows, groups, and document collaboration, advanced performance analytics, custom style guides, enterprise-grade security, and an API for more advanced integrations. It also includes dedicated support and account management for teams.

3. Copy.ai - Best for Social Media and Short-Form Content

Copy AI is an AI content generation tool that focuses on creativity and efficiency. It offers over 90 tools and templates for creating blog posts, social media content, product descriptions, and emails. Designed to streamline the copywriting process, Copy AI supports multiple languages and provides features like plagiarism checking and collaboration tools.

Notable Features of Copy AI

Workflow Automation: Offers an extensive catalog of pre-built workflows to automate time-consuming marketing and sales tasks. Streamlines content creation processes, including blog post generation, press release writing, and ad copy creation.
Real-Time Search Integration: This integration incorporates real-time search functionality to access more recent information from the Internet. By incorporating up-to-date information and industry trends, it enhances the relevance and accuracy of generated content.
Customizable Brand Voice: This feature lets users set up and maintain a consistent brand voice across all generated content. It analyzes provided text samples to create a detailed brand voice profile that can be applied to future content creation.

Copy AI Pricing Plans

Copy.ai offers flexible pricing for enterprises looking to enhance their GTM AI strategy and individuals ready to kickstart their AI journey.

Free ($0/month): This option is perfect for individuals getting started with AI-powered solutions. It offers one seat, 2,000 words in chat, and ChatGPT 3.5 and Claude 3 access.
Starter ($49/month): Designed for individuals starting to drive real business value, providing unlimited words in chat, unlimited chat projects, and access to the latest LLMs.
Advanced ($249/month): Ideal for streamlining the GTM process, includes all Starter features plus up to 5 seats, workflow credits, and over 30 marketing and sales workflows.
Enterprise (Contact Accounts Team): Tailored for organizations ready to power their GTM with AI, featuring all Advanced plan benefits along with guided implementation, API access, and enterprise-grade security.

4. Rytr - Best for Affordable Content Generation

Rytr is an AI-powered writing assistant that helps users generate great content quickly and easily. It offers various use cases, from blog posts to ad copy, and supports multiple languages and writing tones. With generative AI image features and plagiarism checking, Rytr aims to streamline the content creation process for writers, marketers, and entrepreneurs.

Notable Features of Rytr

Rich Text Editor: This allows editing and formatting of AI-generated content directly within the platform. It includes tools to improve, rephrase, and expand text for enhanced quality.
SERP Analysis: Provides keyword insights and competitor analysis for SEO optimization. Helps users create content that ranks well in search engine results.
Plagiarism Checker: Scans generated pieces of content to ensure originality and avoid copyright issues. Gives users peace of mind that their AI-created text is free from plagiarism.

Rytr Pricing Plans

Before diving into the pricing plans, here’s a snapshot of what Rytr offers:

Free ($0/month): A risk-free option to explore basic features with 10K characters per month, single-language support, and no plagiarism checks.
Unlimited ($9/month): Ideal for individuals with unlimited AI-generated content, one tone-matching profile, 50 plagiarism checks, and doubled character input limits.
Premium ($29/month): Designed for freelancers with unlimited content generation, multiple tone-matching profiles, 100 plagiarism checks monthly, over 35 supported languages, and tripled character input limits.

5. Surfer SEO - Best for On-Page SEO Optimization

Surfer SEO is a powerful content optimization tool that analyzes top-ranking pages for a keyword and provides data-driven recommendations to improve your content. It offers features like a content editor, SERP analyzer, keyword research, and content auditing. Surfer SEO aims to boost your content's search engine rankings by reverse-engineering successful pages through on-page optimization techniques.

Notable Features of Surfer SEO

SERP Analyzer: Offers detailed analysis of search engine results pages for specific keywords. Examines various on-page factors of top-ranking pages, helping you understand what elements contribute to their success and how to optimize your content accordingly.
Content Editor: Provides real-time optimization suggestions as you write content. Analyzes top-ranking pages for your target keyword and offers recommendations on word count, headings, keywords, and more to improve your content's search engine performance.
Keyword Research Tool: Generates comprehensive keyword lists based on your target topics. Offers insights into search volume, keyword difficulty, and related terms to help you develop a robust content strategy.

Surfer SEO Pricing Plans

Here’s a list of SurferSEO’s flexible pricing options for individuals, teams, and enterprises:

Essential ($79/month): A great starting point for optimizing up to 200 pages with tools to write and refine 30 articles per month, generate 5 AI-powered rank-ready articles, and access keyword research and topical maps for smarter content strategies.
Scale ($175/month): Ideal for marketing teams scaling their efforts, this plan offers up to 5x higher limits, including tracking 1,000 pages, writing 100 articles per month, analyzing up to 100 SERPs daily, and onboarding support to jump-start your SEO journey.
Enterprise (Custom): Designed for large organizations, this plan includes custom limits, white-labeling and API access, dedicated customer success management, priority support, and tailored SEO advisory to meet your unique needs.

6. Frase - Best for Content Research and SEO Optimization

Frase is an AI-powered content optimization platform that streamlines the process of creating SEO-friendly articles. It combines research, writing, and optimization tools in one interface, allowing users to produce relevant content efficiently. With features like SERP analysis, AI-assisted writing, and topic modeling, Frase.io empowers content creators to craft compelling articles that stand out in search results.

Notable Features of Frase

Content Optimization: This service compares your content to top competitors and provides optimization suggestions. It offers a topic model with related keywords and recommended usage frequencies to help you craft content that ranks well.
Outline Builder: Quickly creates article outlines using headings from top search results. It also allows for easy organization and customization of outlines through an intuitive drag-and-drop interface.
Collaboration Tools: This tool facilitates teamwork with features for assigning documents to blog writers and tracking progress. It also includes integrations with platforms like Google Docs and WordPress to streamline workflows.

Frase Pricing Plans

Frase has tailored plans to meet your needs in content generation:

Free Trial ($0/month): Test the platform with no commitment. Includes one user and one search query.
Solo ($15/month): Designed for individuals managing their SEO. Includes one user and ten search queries per month.
Basic ($45/month): For more advanced users who need additional capacity. Includes one user and 30 search queries per month.
Team ($115/month): This plan is ideal for teams collaborating on large projects. It includes three users, unlimited search queries, and $25 per additional user.

7. Writesonic - Best for Quick, High-Quality Content Generation

Writesonic is an AI-powered platform designed to streamline content creation. It leverages language models like GPT-3.5 and GPT-4 to deliver high-quality outputs such as blog posts, marketing copy, and product descriptions. With multilingual support and integrated SEO tools, Writesonic helps boost content visibility while maintaining speed and precision.

Notable Features of Writesonic

AI Article Writer: Generates high-quality, factually accurate articles with real-time data in seconds. Produces content up to 5000 words long with automated internal linking and competitor semantic analysis.
Chatsonic: Offers a ChatGPT-like experience with enhanced capabilities, including real-time web search and agent mode for in-depth research. It allows users to chat with PDFs, images, and webpages and generate AI images and voiceovers.
SEO Optimization Tools: Provides real-time SEO insights to improve search rankings and boost website traffic. It also includes features for instant on-page SEO checks, one-click content optimization, and competitor analysis.

Writesonic Pricing Plans

Get started with Writesonic’s pricing plans for your website content creation needs:

Free ($0/month): Test the waters with 25 credits and all core features for basic content generation and experimentation.
Individual ($16/month, billed annually): Designed for freelancers and writers with unlimited generations, advanced templates, and content humanizer.
Standard ($79/month, billed annually): Tailored for marketers and teams, offering elite-level content tools, internal linking, and advanced topic research features.

Key Takeaway

Content generation tools are essential for streamlining content creation. They help craft SEO-optimized, engaging content that resonates with audiences. The key to success is balancing AI capabilities with human oversight. Let these tools handle research, drafts, and optimization while you focus on adding your unique perspective and brand voice to the final product.

Sure, AI can whip up content quickly, but let’s be real—it often misses the mark on things like brand voice, emotional connection, and the deep insights only human writers and marketers bring. The risk? Your content could sound generic and superficial if you rely too much on these tools. With more people using AI, standing out in the crowd is only getting harder.

Are you looking to outsource content generation? tiny lever is a results-driven SEO marketing agency that goes beyond thin content. We offer in-depth keyword research, expertly crafted human-written content, strategic content planning, and detailed performance tracking. Our SEO-optimized strategies can reflect your brand’s unique voice and stand out in the competition. Contact us via david@tinylevermarketing.com or fill out this form to get started.