If you are running a business, you must find ways to increase your online presence and website traffic. Semrush and SE Ranking are the two most popular SEO tools known for their comprehensive SEO solutions. However, before finalizing your subscription, you must compare SE Ranking pricing and features with Semrush to ensure the tool aligns with your budget and objectives.
At tiny lever, we leverage our SEO expertise to scale your traffic and increase inbound leads. Our team of SEO experts crafts tailored strategies that drive measurable results by utilizing advanced techniques with our content and competitor analyses, meticulous keyword research, innovative link-building practices, and data-driven search engine optimizations.
With our expertise in SEO strategy and tool evaluation, we’ll comprehensively compare Semrush and SE Ranking pricing in 2024. We will detail the costs associated with these platforms, compare their core features, and evaluate their strengths and weaknesses. Ultimately, you can decide which best suits your SEO goals and budget.
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Overview of Semrush and SE Ranking in 2024
Semrush introduced AI-powered features that enhance keyword research, reporting, and competitive analysis. SE Ranking, on the other hand, expanded its SEO suite with AI integrations, improved data quality, and new features such as an LMM and an enhanced report builder that offers better visuals and precise data for creating reports.
Key Features of Semrush
Semrush offers a comprehensive suite of digital marketing tools that outperform its competitors. It can analyze traffic, backlinks, and top-performing keywords. Notable key features of Semrush include:
- Keyword Research: Offers a vast database with around 20 billion keywords, providing detailed metrics such as search volume and keyword difficulty. Semrush’s Keyword Magic Tool generates keyword suggestions and trends based on seed keywords.
- Domain Analysis: Calculates an authority score based on backlinks, referring domains, and organic traffic. It supports global and local data for detailed international SEO analysis.
- Backlink Analysis: With a database of approximately 43 trillion backlinks, Semrush offers insights into referring domains and backlink types. Its Link Building Tool helps identify opportunities and manage outreach campaigns.
- Site Auditing: Provides comprehensive site audits with health scores, errors, and actionable recommendations. Its On-Page SEO Checker analyzes individual pages for SEO issues and offers optimization suggestions.
- Content Marketing: The SEO Writing Assistant of Semrush offers suggestions for real-time content readability and keyword usage. Plus, its ContentShake AI tool generates content ideas, writes articles, and suggests improvements for efficient content creation.
- Position Tracking: Delivers daily updates on keyword rankings and visibility metrics. The Keyword Gap Analysis identifies keywords your competitors rank for, but your site does not.
- PPC Research: Provides detailed insights for PPC campaigns, including ad history, volume, and CPC. The PLA Research feature offers insights into Google Shopping ad campaigns, including keywords and competitor pricing.
Overall, these features give you everything you need to boost your SEO and digital marketing. They help you find the best keywords, analyze your website and competitors, and track your performance. Semrush makes it easier to improve your online presence using the features for content creation and PPC insights.
Key Features of SE Ranking
SE Ranking stands out with its user-friendly interface and features to enhance your SEO efforts. Like Semrush, it offers a free trial and personal onboarding sessions to help users maximize the tool’s potential. Here are the key features of SE Ranking:
- Keyword Research: Supports keyword research across 190 countries, with metrics for keyword difficulty, search volume, and CPC. The Keyword Suggestions menu offers local search volume checks, though its database is smaller than Semrush.
- Accurate Rank Tracking: Provides precise rank-tracking data across five search engines with filtering options. SE Ranking's pricing plan includes accurate tracking of up to 2,000 keywords daily, with filtering options for precise data analysis.
- Robust Backlink Analysis: Scans over 7 billion pages daily and manages a database of over 3 trillion backlinks. It includes backlink gap analysis and monitoring but lacks a dedicated backlink audit feature.
- Site Auditing: Examines over 120 parameters to show your website’s SEO health. As the audit progresses, users can track its status in real-time.
- Local SEO Tools: Features business listing audits and error corrections across platforms like Google and Facebook. Its local SEO tools come with a tailored cost per month depending on your location.
- AI-Powered Content Marketing Tools: Includes a Content Editor feature for real-time SEO recommendations, Content Idea Finder for topic generation, and Text Optimizer for improving content visibility and engagement.
SEO Ranking balances affordability and functionality to cater to diverse search engine optimization needs. Its strength is integrating AI to streamline content creation and local SEO management.
Detailed Comparison of Semrush and SE Ranking Pricing
Besides understanding the key features of Semrush and SE Ranking to meet your needs, the pricing structure is crucial in determining the best fit for your budget. Let’s break down the costs and offerings of each plan, with a focus on SE Ranking pricing, to help you make informed decisions.
Semrush Pricing Plans
Semrush offers three pricing plans, which include a variety of SEO, PPC, and research tools for users. Additionally, it provides a 7-day free trial for both the Pro and Guru plans.
Pro Plan
Semrush's Pro Plan costs $139.95 monthly and suits freelancers, startups, and budget-conscious marketers. It includes 5 projects, 500 keyword tracks, and 10,000 results per report. Users get essential SEO, PPC, and research tools, including competitor analysis, keyword research, website audit, backlink analysis, and advertising tools. This plan is ideal for managing basic SEO tasks.
Guru Plan
Semrush's Guru Plan costs $249.95 monthly and targets growing agencies and small businesses. It includes 15 projects, 1,500 keyword tracks, and 30,000 results per report. This plan's comprehensive data and advanced tools include content marketing tools, historical data, and extended tracking limits, making it ideal for agencies and teams needing comprehensive data and advanced tools.
Business Plan
Semrush’s Business Plan costs $499.95 monthly and is designed for large agencies and enterprises. It includes 40 projects, 5,000 keyword tracks, 50,000 results per report, and advanced tools like API access and white-label reports. A custom plan is available for even greater flexibility.
SE Ranking Pricing Plans
Here’s a detailed breakdown of SE Ranking prices if you’re considering it for managing your digital marketing strategies:
Essential Plan
The SE Ranking Essential Plan costs $52 monthly and is great for businesses with less competition. It tracks up to 750 keywords and supports 10 projects, offering basic SEO tools like keyword analysis and site audits. It includes unlimited reporting, access to SE Ranking Academy, and integrations with Google Analytics and Matomo. It doesn’t monitor page changes or include advanced SEO database tools.
Pro Plan
The SE Ranking Pro Plan is great for small to mid-sized agencies. It starts at $95.20 per month, which includes unlimited projects, three manager seats, and tracking for up to 10 competitors per project. It offers better keyword tracking, website audits, on-page checks, priority support, and Looker Studio integration compared to the Essential Plan.
Business Plan
Designed for larger agencies and businesses, the SE Ranking Business Plan starts at $207.20 monthly. It includes API access, local rank tracking, and review management. You can track up to 5,000 keywords, with options to increase to 10,000 or 15,000 at higher prices. This plan also offers 5 manager seats, enhanced reporting, and expanded team training.
Strengths and Weaknesses of Semrush and SE Ranking
Semrush and SE Ranking SEO software offer their own set of valuable features and capabilities. While both platforms have their strengths, neither is without its limitations.
Strengths of Semrush
Semrush excels in providing various features and detailed insights. Here’s what sets it apart:
- Comprehensive Toolset: Covers SEO, PPC, content marketing, and social media tracking.
- Extensive Database: Nearly 26 billion data points for accurate keyword research and competitor analysis.
- Advanced Features: Includes historical data, API access, and Google Data Studio integration.
- User-Friendly: Slightly easier to use when comparing Semrush vs SE Ranking.
- Free Plan Available: Register, verify your email, and use basic features.
Weaknesses of Semrush
Despite its strengths, Semrush has some limitations:
- Higher Cost: Compared to SE Ranking pricing tiers, Semrush offers the lowest plan at $139.95 per month.
- Content Optimization Complexity: Requires multiple steps and tools (e.g., SEO writing assistant and SEO template). Not available in the pro plan.
- Limited Scope: Semrush primarily provides data for Google, which can be a limitation for users who want insights from other search engines like Bing or YouTube.
- Single-User Restriction: All Semrush plans are restricted to a single-user account.
- Mobile Usability: The mobile version of Semrush may not be as user-friendly to some, and the mobile position-tracking app needs improvement.
Strengths of SE Ranking
The pricing structure for SE Ranking offers several advantages:
- Affordable Pricing: The lowest pricing plan for SE Ranking starts at $65 per month.
- Reliable Data: Supports local SEO and keyword tracking in more countries, featuring information from around 190 countries, compared to Semrush, which only has 120.
- Backlink Gap Feature: Compares your domain with up to 4 competitors, unlike Semrush, which allows only for up to 4 competitors.
- Subaccounts Availability: SE Ranking pricing plans offer sub-accounts. While the Essential plan allows one user seat, the Pro and Business plans provide three and five sub-accounts, respectively.
- Excellent Reporting Features: Sharing reports with clients and team members is smooth and efficient. The report builder enables the creation of custom reports, and all plans include automated reporting with options to schedule reports for specific dates.
Weaknesses of SE Ranking
SE Ranking is not without its drawbacks:
- Smaller Database: Compared to Semrush, SE Ranking offers limited backlink profile analysis and niche keyword research. Its database is capped at around 3 trillion data points, while Semrush has approximately 43 trillion.
- No Free Plan: Only a 14-day risk-free trial is available; a purchase is required afterward.
- API Access: Available only in the Business plan.
- Complex Interface: Navigating involves hovering over icons, multiple expansions, and dropdowns, which can disrupt workflow and lead to errors.
- Fragmented Data View: SE Ranking provides data separated by individual countries, requiring users to manually compile and analyze information from each country.
Key Takeaway
Semrush and SE Ranking are the leading SEO tools in 2024. Semrush is acclaimed for its extensive database, advanced features, and comprehensive toolset covering SEO, PPC, content marketing, and social media tracking. On the other hand, SE Ranking is praised for its affordability and automated reporting features.
The pricing structure is crucial when making the final decision. While Semrush’s higher pricing is justified by its extensive database and advanced tools for larger agencies and enterprises, SE Ranking pricing starts at $52 monthly. It’s a more budget-friendly option with robust tools for small to medium-sized businesses. Ultimately, the choice depends on your specific needs and budget.
Is a tool alone enough to drive your SEO success? While both offer the latest features and flexible pricing options, tiny lever is a digital marketing agency that goes beyond tools’ capabilities. We tailor keyword strategies to your industry, analyze search trends, and offer detailed monthly reports. Our team does all the work to ensure your site’s visibility through ongoing adjustments. Contact us via david@tinylevermarketing.com or fill out this form to get started.
