14 Best White Label SEO Tool Options for Agencies and Marketers

As a successful digital marketing agency or marketer, your client base will expand, and word-of-mouth referrals will keep new business flowing. However, this growth might stretch your team, leaving you constantly trying to catch up. The best white label SEO tool options can help you overcome these challenges and elevate your agency’s performance by automating reports and improving SEO analysis.

At tiny lever, we deliver top-tier white label SEO services to ease your workload. Our team of experts focuses on SEO content production, keyword analysis, and strategic content planning to ensure you consistently achieve excellent results. With our proprietary approach to content production, we can help you scale efficiently while retaining the quality your clients expect.

Leveraging our expertise in providing white label SEO services, we’ll help you decide which white label SEO software for agencies to add to your toolkit. After reading, you’ll clearly understand the options and choose the best one that serves your agency and clients.

Let’s dive in!

What Are the Top 14 White Label SEO Tools?

The best white label SEO tool is a platform that seamlessly integrates into your agency’s workflow. It provides features like keyword research, rank tracking, and backlink analysis to deliver comprehensive SEO solutions. The tool empowers agencies to save time and resources without the cost of developing tools from scratch.

Here’s a list of white label software to enhance your offerings:

1. Semrush - Customizes, Brands, and Delivers SEO Insights with Ease

Semrush is one of the best white label SEO tool options for creating custom SEO reports. Its key features include website audits, keyword tracking, market analysis, and social media tracking, all customizable for white label reporting. Through its white label capabilities, users can personalize reports, add custom branding, and schedule automated delivery, ideal for client-facing tasks.

Notable Features of Using Semrush

Customizable Reports: Customize SEO reports by adding personalized branding, themes, and visual styles. Reports can be branded for clients, enhancing professionalism and client satisfaction.
Agency Growth Kit Integration: With the Agency Growth Kit, users can create white-labeled reports, removing Semrush branding entirely. This feature allows businesses to deliver fully personalized insights reflecting their identity.
Automated Report Scheduling: Saves time by offering automated report scheduling. Users can send custom reports directly via email, and reports can be formatted with text and images.

Semrush Pricing Plans

Pro ($139.95/month): Ideal for small teams and startups, it includes basic SEO, PPC, and research tools. The Agency Growth Kit (+$69/month) enhances the pro plan by adding inbound and outbound leads, CRM project management, client portal collaboration and white label PDF reports.

Guru ($249.95/month): Designed for agencies, it adds white-label capabilities, historical data, and multi-location tracking, enabling more detailed and customizable reports for clients.

Business ($499.95/month): Tailored for large enterprises, it offers extended white-label features such as API access, Share of Voice, and high-volume reporting with full customization options.

2. AuthorityLabs - Transforms Local SEO with Customized Reporting Solutions

AuthorityLabs is among the best white label SEO tool options for agencies and businesses needing reliable, branded reporting. The platform enables precise rank tracking and monitoring for local, global, desktop, or mobile SEO. Users can seamlessly integrate their branding with full white-label customization, which ensures all reports and interfaces reflect their company’s identity.

Notable Features of Using AuthorityLabs

100% White Label: Customize your AuthorityLabs dashboard with your logo and branding. This feature ensures that all reports and client interactions align with your company’s identity.
Redesigned Advanced API Access: Integrate AuthorityLabs data with your preferred Business Intelligence tools for deeper insights. This API access facilitates seamless data synchronization and enhances reporting capabilities.
Granular Data Tracking: Track global and local SEO performance with detailed data reports. This allows for precise monitoring of keyword rankings by city, state, or zip code, optimizing your SEO strategy across different regions.

AuthorityLabs Pricing Plans

Plus ($49/month): Includes tracking for up to 250 keywords and 50 domains, local and mobile SEO tracking, daily updates, and unlimited users. It doesn’t offer Google Data Studio Integration, Interface API Access, and white-label features.
Pro ($99/month): Includes advanced white-label solutions for up to 1,000 keywords, 100 domains, and unlimited users.
Pro Plus ($225/month): Offers comprehensive white-label options for up to 2,500 keywords and 300 domains, featuring unlimited users.
Enterprise ($450/month): Delivers top-tier white-label services for 5,000+ keywords and unlimited domains, including all features of lower plans and extensive API access.

3. WooRank - Elevates Your Client Presentations with Insightful, Branded SEO Audits

WooRank is a white label SEO reporting tool for digital marketers and freelancers. It offers comprehensive insights into website SEO health and technical issues while allowing you to brand and present reports professionally. Ideal for managing multiple client accounts, WooRank helps streamline your sales process and improve SEO strategies with its user-friendly interface.

Notable Features of Using WooRank

Customizable White-Label Reports: Tailor reports to match your branding and deliver detailed insights professionally.
Multi-Language Support: Access PDF reports in six languages to cater to a diverse client base.
Comprehensive SEO Audits: Analyze on-site SEO practices, usability, technical issues, and competitor strategies for actionable improvements.

WooRank Pricing Plans

Lite ($19.99/month): Provides essential tools for generating page reviews and unlimited PDF reports but lacks white-label features.
Pro ($89.99/month): Offers a comprehensive suite of SEO tools and the ability to download unlimited PDF reports but does not include white-label branding.
Premium ($199.99/month): Includes advanced SEO features and allows for unlimited white-label PDF report downloads with customized branding.
Enterprise (Pricing on request): Provides full API access, unlimited projects and keywords, and extensive white-label options for customized features and reports.

4. SE Ranking - Cost-Effective SEO Tool with Rebrandable Features for Agencies

SE Ranking is a budget-friendly, cloud-based SEO tool for agencies seeking a high-quality, brandable solution. It offers web traffic analytics, keyword tracking, backlink monitoring, and website audits. SE Ranking's white-label capabilities allow agencies to present the platform as their own, with customizable domains, logos, and reports.

Notable Features of Using SE Ranking

Custom Domain Integration: Use your own domain and subdomain for a seamless, branded experience, completely removing any references to SE Ranking.
Branded Reports: Generate and deliver detailed SEO reports that include your company’s branding and logo.
User Management and Access Control: Manage user accounts with tailored permissions to provide customized access to various SEO tools and features.

SE Ranking Pricing Plans

Essential ($65/month): Offers basic SEO tools and features but does not include white label solutions.
Pro ($119/month): Provides more advanced SEO tools and includes white label reports, allowing agencies to brand and customize client reports.
Business ($259/month): Offers extensive SEO tools and features, including advanced white label solutions such as fully customizable reports and a white label marketing plan tool for agencies.

5. AccuRanker - Delivers Advanced SERP Tracking for Large Agencies

AccuRanker is an SEO analytics tool designed for enterprises and agencies needing robust SERP tracking and analytics. It offers precise keyword performance insights across desktop, mobile, and local searches and integrates seamlessly with Google Analytics and Search Console. Ideal for tracking SERP features and competitor performance, AccuRanker’s white-label solutions allow for custom-branded reports and automated client updates.

Notable Features of Using AccuRanker

Custom SERP Reports: Generate branded SERP reports with your logo and data preferences and share them automatically with clients for a professional touch.
Scalable Keyword Tracking: Efficiently tracks hundreds of thousands of keywords and supports extensive site monitoring, perfect for large-scale operations.
Data Analytics and Insights: Utilize advanced analytics to produce deeper insights for your clients and deliver comprehensive and actionable SEO reports to enhance client satisfaction.

AccuRanker Pricing Plans

AccuRanker offers flexible pricing plans with varying numbers of keywords tracked per month.

$129/month: Track up to 1,000 keywords across multiple search engines with daily updates and essential features.
$189/month: Monitor up to 1,500 keywords with advanced features like SERP history and competitor tracking.
$249/month: Track up to 2,000 keywords with all premium features, including API access and unlimited users.
$369 and above: Track from 3,000 to 1,000,000 keywords.

6. Ahrefs - Top Pick for In-Depth Backlink and Keyword Analysis

Ahrefs is one of the best white label SEO tool options renowned for its comprehensive keyword research, backlink analysis, and traffic tracking capabilities. With Ahrefs' white label reporting, agencies can deliver customized, branded reports. Its detailed insights into competitors' rankings and traffic sources enhance strategic planning and performance evaluation.

Notable Features of Using Ahrefs

White Label Reporting: Create branded, professional reports tailored to client needs to strengthen relationships and trust.
Customizable Dashboards: Tailor your dashboards with branded elements to match your agency's identity and enjoy seamless integration with Ahrefs' extensive SEO data and analytics.
Branded White Label Solutions: Enhance your service offerings by delivering in-depth SEO metrics and insights through your brand interface.

Ahrefs Pricing Plans

Lite ($129/month): Essential data and tools for small businesses with up to 5 projects, six months of history, and basic reporting features.
Standard ($249/month): Ideal for freelance SEOs and marketing consultants, offering 20 projects, two years of history, and advanced reporting options.
Advanced ($449/month): Suitable for lean in-house marketing teams with up to 50 projects, five years of history, and comprehensive reporting capabilities.
Enterprise ($14,990/year): Customized for agencies and large enterprises, providing unlimited projects, history, and extensive reporting options for a large team.

7. DashThis - Best for Automated Marketing Reports and Custom Dashboards

DashThis is a marketing reporting dashboard that consolidates key performance indicators (KPIs) from over 34 digital marketing tools, including Google Analytics, Facebook Ads, Instagram, and YouTube, into a single, customizable report. This all-in-one platform simplifies data aggregation and visualization, offering extensive white-label features for branding and client management.

Notable Features of Using DashThis

Customizable Dashboard Design: Fully customize your white-label dashboard with your agency’s or client’s branding, including color schemes, logos, and design elements.
Automated Reporting: Schedule and automate report delivery via custom email addresses, ensuring timely and consistent updates for clients.
White-Label URLs: To enhance brand presence, change the DashThis report URL to a white-label domain (e.g., reports.yourcompany.com).

DashThis Pricing Plans

Individual ($49/month): Offers three dashboards with custom logo and preset color theme options.
Professional ($149/month): Provides ten dashboards and full white label capabilities, including white-label dashboards, custom color themes, and custom domain options, with limited customer service support.
Business ($289/month): Offers 25 dashboards, full white label capabilities, and customer service support.
Standard (Starts at $449/month): Provides a flexible number of dashboards, including all white label features such as custom logos, color themes, domains, and email addresses, and full customer service support.

8. WebCEO - Offers Fully Branded SEO Tools with Custom Domains

WebCEO is a white-label SEO software tailored for agencies and digital marketers seeking a fully customizable suite of SEO tools. Its extensive features include keyword research, rank tracking, and technical audits, all available under your agency’s branding. With options for custom domains and branded reports, WebCEO ensures seamless integration of its tools into your existing service offerings.

Notable Features of Using WebCEO

Custom Branding: Personalize SEO tools with your agency’s branding by setting up custom domains or subdomains. This feature enhances your brand's visibility and provides a professional client experience.
Branded Mobile App: Offer a branded mobile experience with WebCEO's white-label app, allowing clients to access your SEO tools on the go under your agency’s name.
Extensive Reporting: Utilize customizable reports to deliver detailed insights with your agency's branding. This feature ensures that all client communications reflect your professional image.

WebCEO Pricing Plans

Startup ($99/month): Designed for site owners and SEO startups, this plan includes 5 projects with comprehensive keyword research, rank tracking, and technical auditing features.
Agency Unlimited ($99/month + scanning fees): Ideal for SEO experts and agencies, this plan offers unlimited projects, keywords, and backlinks, with advanced features and white-label support, plus additional scanning fees.
Corporate ($299/month): Suited for in-house SEO teams on a fixed budget, this plan provides 30 projects with extensive keyword and backlink analysis and advanced auditing and reporting features.

9. PosiRank - Best for Full-Service SEO Solutions and Link Building

PosiRank is a white-label SEO platform that enables agencies to offer SEO and PPC services under their own brand. With scalable solutions like link building, SEO audits, and content orders, PosiRank allows agencies to manage both on-page and off-page SEO while focusing on their core strengths.

Notable Features of Using PosiRank

Link Building: Offers tailored link-building campaigns that align with Google’s latest requirements, ensuring safe and effective SEO growth for your clients.
Reputation Management: Continuously monitors and manages client reputations online, using proven strategies to maintain positive visibility while addressing potential issues quickly.
White-Label PPC and SEO: Delivers comprehensive, white-label SEO and PPC solutions under your brand name, allowing seamless integration into your existing offerings and complete transparency for your clients.

PosiRank Pricing Plans

Schedule a call for accurate pricing information regarding PosiRank's white-label SEO services. Their team will guide you through the available options and details during the consultation.

10. Cyfe - Delivers All-in-One Customizable Reporting Dashboards

Cyfe is an all-in-one white-label reporting tool that consolidates multiple data sources, such as Google Analytics, Facebook, LinkedIn, and more, into a single, customizable dashboard. With 100% white-label solutions, Cyfe allows agencies and businesses to brand their reports and dashboards using custom logos, domains, and email addresses.

Notable Features of Using Cyfe

Branded Reports: Users can create fully customized reports with their own logos, domain names, and dashboard backgrounds, adding a professional touch to their reports.
Embedded Analytics: Integrates key metrics directly into existing client portals or reporting systems, giving clients access to real-time analytics without leaving their platforms and improving engagement and transparency.
Automated Reports & Alerts: Streamlines the reporting process by automating the creation and delivery of reports via email or SMS in multiple formats (PDF, CSV, and PNG), helping agencies save time while keeping clients updated on their performance.

Cyfe Pricing Plans

Starter ($19/month): Includes two dashboards for one user and essential features for small-scale reporting needs.
Standard ($29/month): Provides five dashboards for two users, ideal for small teams managing multiple data sources.
Pro ($49/month): Offers ten dashboards for five users, allowing mid-sized teams to handle more complex reporting.
Premier ($89/month): Grants access to 20 dashboards with unlimited users, perfect for large teams requiring expansive data coverage.
Agency ($150+/month): Includes 100 dashboards for 15 users and ten clients, designed for agencies managing multiple clients with customizable and scalable white-label solutions.

11. Reportz - Best for Real-Time Data Monitoring and Client Reports

Reportz is a white label reporting tool for digital marketing agencies and freelancers. It seamlessly integrates with multiple data sources and allows users to customize and automate their marketing reports, ensuring that the reports carry their branding. With real-time updates, predefined templates, and a custom widget builder, Reportz simplifies data monitoring across SEO, PPC, rankings, and more, all within a single dashboard.

Notable Features of Using Reportz

Custom Widget Builder: Empowers users to create widgets that filter, merge, and display any data needed. This feature streamlines the reporting process by allowing full customization for comprehensive reports.
White-Label Dashboards: Provides fully customizable, white-labeled dashboards that make reports look like an extension of your brand. It helps agencies enhance their professionalism with clients by presenting reports under their own domain.
Report Automation: Automates the creation and delivery of reports using predefined templates and real-time data, ensuring timely updates and reducing the need for manual reporting.

Reportz Pricing Plans

Reportz pricing is based on the number of dashboards selected, with a slider tool available to calculate the total monthly cost. They offer a 15-day free trial, and the platform supports up to 75 dashboards, with costs per dashboard decreasing as more dashboards are added, making it cost-effective for larger reporting needs.

12. Sitechecker - Offers Comprehensive SEO Auditing and Backlink Tracking

Sitechecker is an all-in-one white-label SEO auditing software designed to help SEO agencies and consultants track website performance, SEO rankings, and security. It provides tools for site auditing, backlink tracking, and rank monitoring to identify technical issues and ensure optimized websites for clients.

Notable Features of Using Sitechecker

White-Label Branding: Customize the platform with your own logo and branding for a seamless experience for your clients.
Comprehensive Site Auditing: Identify technical errors and provide detailed on-page SEO recommendations, ensuring that websites are always optimized.
Backlink Monitoring: Track earned backlinks and alert users if they disappear, helping agencies maintain their clients' link-building efforts efficiently.

Sitechecker Pricing Plans

Basic ($59/month): Ideal for solopreneurs and freelancers, with tools for monitoring up to 5 websites, 15,000 pages, and tracking 700 keywords, with unlimited users per project.
Standard ($129/month): Designed for small agencies and in-house experts, supporting 30 websites, 50,000 pages, and 2,000 keywords, with advanced features like site monitoring, competitor tracking, and Looker Studio integration.
Premium ($249/month): Perfect for large agencies and dedicated teams, offering unlimited websites, 100,000 pages, 5,000 keywords, custom branding, personalized onboarding, and API access for advanced site auditing.

13. Nightwatch - Best for Granular Local SEO and SERP Tracking

Nightwatch is a powerful SERP tracking tool for SEO professionals seeking granular data and detailed insights. It excels in keyword tracking across multiple search engines, including Google and Bing, and offers customizable white-label reporting to enhance your agency's professionalism. With website audits and competitor tracking features, Nightwatch enables you to monitor local rankings down to the ZIP code level.

Notable Features of Using Nightwatch

Keyword Tracking: Tracks keyword performance across various search engines, providing accurate ranking positions tailored to specific locations.
White-Label Reporting: Create fully branded reports and dashboards to enhance your agency’s professionalism while reinforcing brand identity.
Website Auditing: Performs automated checks for broken pages, missing tags, and links to keep your website optimized for search engines.

Nightwatch Pricing Plans

Nightwatch offers a sliding scale pricing model based on the number of keywords tracked. Plans start at $32 per month for tracking 250 keywords. For unlimited white-label reports, pricing begins at $82 per month for tracking 1,000 keywords.

14. Wincher - Provides Daily Keyword Rank Tracking and Competitor Analysis

Wincher is a powerful SEO tool dedicated to keyword rank tracking that provides daily updates on keyword rankings, comprehensive competitor analysis, and robust keyword research features. With its user-friendly interface, agencies can easily share customizable white-label reports with clients, streamlining communication and showcasing results.

Notable Features of Using Wincher

Daily Keyword Ranking Updates: Provides real-time tracking of keyword positions to ensure you stay ahead of the competition.
Local Rank Tracking: Monitors search engine optimization performance in over 100,000 locations to get insights tailored to specific markets.
Custom White-Label Reports: Generates beautiful reports that can be sent automatically or manually, enhancing client communications.

Wincher Pricing Plans

Basic ($49/month): Tracks 500 keywords with daily ranking updates for up to 10 websites, along with core tools like Rank Tracker and AI Content Outliner.
Standard ($89/month): Supports tracking of 1,000 keywords and unlimited websites, including features from the Basic plan, multiple users, and white-labeled reports.
Professional ($319/month): Allows tracking for 5,000 keywords and includes all Standard features plus priority support and custom project permissions.

Key Takeaway

The best white label SEO tool is essential for digital marketing agencies wanting to boost their services. These tools allow agencies to deliver SEO solutions under your brand, adding credibility for clients. With options for all agency sizes and budgets, they help develop smarter SEO strategies and provide valuable insights, like competitor analysis and content optimization.

However, choosing the right white label SEO software can be tricky. Each platform has unique features and pricing, and not all offer a free trial. There’s also a learning curve and the need for staff training, so it’s crucial to find a provider that stays current with SEO trends. Partnering with an experienced SEO provider can help ensure your white label service offerings are well-supported.

Looking for SEO expert guidance along with the best white label SEO tool options? tiny lever is an SEO marketing agency that stays on top of industry trends through performance data and delivers high-quality, human-written SEO content. Contact us via david@tinylevermarketing.com or fill out this form to get actionable strategies for your business today.