14+ Best SEO Copywriting Tools for Boosting Your Content

Creating SEO-friendly content presents challenges, especially for marketers working across various platforms. Writers often need help optimizing search engine content while maintaining a consistent brand voice. This issue impacts social media posts, landing pages, and website copy. However, with the right SEO copywriting tools, the process becomes more efficient. These tools enhance content creation, boost SEO performance, and save valuable time for content creators focusing on marketing campaigns and social media updates.

As an SEO expert, tiny lever understands the demands of modern marketing. We offer expert technical SEO services that increase a website’s rankability in a competitive digital landscape. Our team developed proven methods that enhance content marketing and address the constant changes in search engine algorithms. tiny lever's marketing strategy has helped clients improve their SEO copywriting efforts, driving success across various platforms.

Reflecting on our digital marketing experience, this guide explores top SEO copywriting tools to enhance your content strategy. At the end of this blog, you'll discover the best tools to create compelling ad copy, social media content, and website copy, ensuring your brand voice resonates across every platform.

Let's get started!

Top 15 SEO Copywriting Tools to Elevate Your Content Creation

Creating high-quality, SEO-optimized content can be challenging without the right tools. SEO copywriting tools simplify writing, enhance keyword optimization, and improve search engine rankings. Explore the top 15 tools to elevate your content creation and ensure your brand voice effectively reaches your target audience.

1. Surfer SEO - Best for On-Page Optimization

Surfer SEO is one of the top SEO copywriting tools. It offers real-time content analysis and on-page optimization features like keyword optimization and natural language processing. It helps marketers improve their SEO efforts with unique features like real-time content scoring and internal linking suggestions. This tool is valuable for those focused on technical SEO and content marketing strategies.

Notable Features of Using Surfer SEO

Content Score: A real-time metric that assesses content quality based on SEO factors, helping users fine-tune their articles for higher rankings.
Internal Linking Suggestions: Automatically identifies optimal places to insert internal links, improving website navigation and SEO performance.
Content Editor: Provides keyword recommendations and structure guidelines based on competitor analysis.
NLP Keywords: Analyzes top-ranking content for natural language processing to identify key terms that should be incorporated for SEO success.

Surfer SEO Pricing Plans

Surfer offers several pricing options tailored to different needs:

Essential Plan: $89 per month for up to 30 articles.
Scale Plan: $129 per month for up to 100 articles.
Scale AI Plan: $219 per month for advanced AI features.
Enterprise: Custom pricing for large agencies and marketing teams.

Surfer SEO serves businesses ranging from small agencies to large enterprises, especially those focused on content marketing, SEO agencies, and eCommerce. It’s ideal for companies looking to optimize Google ads, landing pages, and website copy with advanced SEO copywriting tools and automation.

2. Clearscope - Best for SEO Content Optimization

Clearscope is an AI-powered platform that helps create data-driven content. It specializes in optimizing SEO copywriting tools for marketers and content writers to increase organic traffic. It simplifies the writing process by analyzing top-ranking competitors and recommending keywords for blog posts, product descriptions, and other marketing copy. It also streamlines content optimization with seamless integration with Google Docs, WordPress, and Microsoft Word.

Notable Features of Using Clearscope

Content Reports: Provides comprehensive SEO recommendations, including keywords, tone of voice, and NLP-based analysis for optimizing content.
Google Docs Integration: Allows users to work within Google Docs while incorporating Clearscope's recommendations without switching platforms.
Content Inventory: Monitors and manages the performance of existing content to ensure continuous optimization.
Keyword Discoveries: Helps uncover new keywords to target for enhanced SEO performance.

Clearscope Pricing Plans

Clearscope offers transparent pricing models to accommodate businesses of different sizes:

Essentials Plan: $189 monthly for 100 content inventory pages and 50 keyword discoveries.
Business Plan: $399 monthly for 300 content inventory pages and advanced functionality.
Enterprise Plan: Custom pricing for large-scale content needs.

Clearscope is ideal for SEO agencies, content marketing teams, and eCommerce businesses that require detailed keyword optimization and AI writing tools to enhance website content and improve search rankings. It suits businesses focusing on social media captions, product descriptions, and Google ads.

3. MarketMuse - Best for Personalized Metrics

MarketMuse is one of the best SEO copywriting tools, excelling in content strategy development and optimization for marketers and content teams. It helps businesses create high-quality content using data-driven insights and advanced AI to boost search engine rankings and establish topical authority. With features like content cluster analysis, topic modeling, and competitive analysis, MarketMuse ensures businesses can build a precise and effective content strategy.

Notable Features of Using MarketMuse

Content Cluster Analysis: Helps identify content gaps and opportunities for creating comprehensive content clusters.
Personalized Metrics: Provides insights into how difficult it will be for your site to rank for specific keywords, considering your site’s competitive content advantage.
Content Brief Generator: Generates detailed content briefs that include subtopics, key terms, and questions to cover for SEO success.
On-Demand Inventory: Analyzes your site’s content and offers suggestions for optimization and improvement.

MarketMuse Pricing Plans

MarketMuse offers pricing options for different business sizes:

Free Plan: $0 for individuals with low content volume, 10 monthly queries.
Optimize Plan: $99 monthly for up to 100 tracked topics and 5 monthly content briefs.
Research Plan: $249 monthly for up to 500 tracked topics and 10 monthly content briefs.
Strategy Plan: $499 monthly for up to 10,000 tracked topics and 20 monthly content briefs.

MarketMuse is ideal for content marketers, SEO agencies, and eCommerce businesses that need data-driven insights to improve their content marketing efforts. It benefits companies that optimize landing pages, website content, and blog posts to stay competitive in search engine rankings.

4. Semrush SEO Writing Assistant - Best for Comprehensive SEO Copywriting

Semrush SEO Writing Assistant is one of the top SEO copywriting tools, excelling in optimizing content for both SEO and engagement. It helps marketers enhance content quality with features like plagiarism checking, tone of voice consistency, and real-time keyword optimization. It also integrates with platforms like Google Docs, WordPress, and MS Word to optimize directly within their preferred tools.

Notable Features of Using Semrush SEO Writing Assistant:

Tone of Voice Consistency: Ensures that content matches the desired tone for brand messaging across all website content and social media posts.
Plagiarism Checker: Detects duplicate content, helping users maintain originality and avoid SEO penalties.
Readability Metrics: Provides feedback on how easy it is for the target audience to read and engage with the content.
SEO Suggestions: Real-time recommendations based on top-ranking competitors for keyword optimization.

Semrush Pricing Plans:

Semrush offers multiple pricing plans tailored to various business needs:

Pro Plan: $139.95 per month for 5 projects and 500 keywords.
Guru Plan: $249.95 monthly for 15 projects and 1,500 keywords, including content marketing features.
Business Plan: $499.95 monthly for 40 projects and 5,000 keywords, with advanced API access and Share of Voice features.

Semrush is ideal for marketing agencies, content writers, and SEO teams that need a comprehensive tool to manage everything from blog posts to ad copy. It’s especially beneficial for businesses focused on content marketing, SEO optimization, and social media management.

5. Copy.ai - Best for Automated Marketing and Sales Content

Copy.ai is one of the top SEO copywriting tools, ideal for automating marketing and sales content creation. It helps businesses streamline content marketing with features like AI copy generation, A/B testing, and AI writing assistant support for optimized marketing copy. With integration into over 2,000 systems, Copy.ai offers customizable AI-driven solutions for automating tasks like Facebook ads, ad copy, and landing pages, allowing marketers to focus on strategy.

Notable Features of Using Copy.ai

AI Marketing OS: Automates creating social media captions, blog content, and marketing copy in your brand voice.
AI Sales OS: Generates ad copy, prospecting emails, and marketing materials at scale.
GTM AI Platform: Provides instant value with pre-built workflows and custom integrations.
Zero-Retention Data Policy: Ensures user data is never retained for AI training, enhancing privacy and security.

Copy.ai Pricing Plans

Copy.ai offers flexible pricing options to meet various business needs:

Free Plan: Available for individuals, offering 2,000 words per month.
Starter Plan: $49 per month with unlimited words and access to all AI features.
Advanced Plan: $249 monthly for up to 5 users and access to 15+ marketing workflows.
Enterprise Plan: Includes advanced features. Contact the accounts team for custom pricing.

Copy.ai is perfect for marketing teams, content writers, and sales professionals looking to enhance their marketing campaigns and social media updates. It’s particularly valuable for businesses focusing on b testing, ad creation, and website content optimization.

6. Grammarly Business - Best for Writing Assistance and Style Enhancement

Grammarly is one of the best SEO copywriting tools for improving writing clarity and style. It is ideal for content writers, marketers, and businesses refining their blog posts, product descriptions, or marketing copy. It provides real-time grammar, tone, and clarity suggestions, ensuring content aligns with the brand voice. Grammarly stands out with AI-powered tone adjustments and full-paragraph rewrites.

Notable Features of Using Grammarly

Tone Suggestions: Provides real-time feedback to help you adjust the tone of your writing, making it more engaging for your target audience.
Grammar and Clarity Checks: Offers comprehensive grammar and clarity suggestions to make your content mistake-free.
Plagiarism Detection: Ensures your content is original and free from unintentional plagiarism.
Style Guide: Customizes style suggestions based on your brand tones, ensuring content consistency.

Grammarly Pricing Plans

Grammarly offers flexible plans to fit various needs:

Free Plan: $0 per month, includes basic grammar and tone checking.
Premium Plan: $12 per month (billed annually), includes advanced grammar, clarity, and plagiarism checker.
Business Plan: $15 per member per month (billed annually), includes advanced analytics, brand tones, and team collaboration features.
Enterprise Plan: Custom pricing includes Business features, enhanced security, dedicated support, and unlimited AI prompts.

Grammarly is ideal for content writers, businesses, and teams looking to enhance social media captions, ad copy, and blog posts. It is perfect for organizations that require consistent communication across platforms and need to align content with their marketing strategy.

7. Yoast SEO - Best for WordPress SEO

Yoast SEO is the go-to tool for WordPress users aiming to enhance their website’s SEO performance. It is ideal for businesses, bloggers, and eCommerce stores. It provides a simple solution for handling on-page optimization, content marketing, and technical SEO. With features like automatic redirects for broken links and AI-generated SEO titles and meta descriptions, Yoast SEO simplifies the optimization process and integrates seamlessly into WordPress and Shopify.

Notable Features of Using Yoast SEO

Content Analysis: This service provides in-depth SEO analysis for up to five focus keywords, including recommendations on keyword density, readability, and structure.
Internal Linking Suggestions: Automatically recommends relevant internal links as you write, helping improve site navigation and rankings.
Redirect Manager: Automatically creates redirects for old or changed URLs, preventing 404 errors.
Social Media Preview: Allows users to see how content will appear on social media platforms like Facebook and Twitter.

Yoast SEO Pricing Plans

Yoast offers flexible pricing options for various needs:

Yoast SEO Premium: $99 (excluding VAT) per year for WordPress users.
Yoast SEO for Shopify: $19 (excluding VAT) monthly, including a 14-day free trial.

Yoast SEO is perfect for small businesses, bloggers, and eCommerce platforms that rely heavily on website content, social media posts, and Google ads for visibility. It's beneficial for companies aiming to automate SEO tasks and improve their content writing process with minimal effort.

8. Ahrefs Content Assistant - Best for Comprehensive SEO Analysis

Ahrefs is one of the best SEO copywriting tools, offering comprehensive data and insights for marketers and content creators looking to improve site performance. It specializes in keyword research, backlink analysis, and competitive monitoring to enhance search engine rankings and drive organic traffic. Ahrefs stands out with its extensive backlink database for analyzing competitors' link-building strategies, and its Site Explorer provides detailed insights into organic search traffic and paid search data.

Notable Features of Using Ahrefs

Site Explorer: Analyzes organic traffic, backlinks, and competitor strategies in one place.
Content Explorer: Discovers high-performing content in your niche and generates content ideas for your website.
Keyword Explorer: Provides precise keyword difficulty scores and suggestions for optimizing Google ads, blog posts, and website content.
Rank Tracker: Monitors keyword rankings over time, tracking SEO progress and ensuring continuous improvement.

Ahrefs Pricing Plans

Ahrefs offers various pricing options tailored to different needs:

Lite Plan: $129 monthly, includes essential tools for small businesses.
Standard Plan: $249 monthly, perfect for freelance SEOs and consultants.
Advanced Plan: $449 monthly, offering more tools and data for in-house marketing teams.
Enterprise Plan: $14,990/year, includes 100 projects, unlimited history, 10,000 tracked keywords, and unlimited users.

Ahrefs is ideal for content marketers, SEO agencies, and eCommerce businesses looking to enhance their content strategy and drive more traffic. Its tools cater to those focused on improving product descriptions, blog posts, and social media content, making it essential for marketers to target competitive keywords.

9. Jasper - Best for AI-Powered Marketing Content

Jasper is ideal for scaling marketing content creation through AI, making it a top choice for SEO copywriting tools. It specializes in helping businesses generate high-quality blog posts, social media content, and sales emails quickly and effectively. Jasper leverages artificial intelligence to facilitate the writing process, ensuring consistency and on-brand content while optimizing for SEO. Jasper offers unique features like Brand Voice customization and AI-assisted content generation.

Notable Features of Using Jasper

Brand Voice: Lets users define and maintain a consistent tone and style across all content.
50+ AI Templates: Offers pre-built templates for various content types, from ad copy to website content.
AI-Assisted Content: Helps with idea generation, content execution, and optimization for better results.
SEO Mode: Integrates with SEO tools to ensure optimized content for search engines.

Jasper Pricing Plans

Jasper offers flexible pricing plans:

Creator Plan: $39 per month per seat, including 1 Brand Voice and SEO mode.
Pro Plan: $59 per month per seat, includes 3 Brand Voices and advanced collaboration features.
Business Plan: Custom pricing with unlimited features and enterprise-grade security.

Best suited for marketing teams, SEO professionals, and content creators with high-content volume needs, Jasper is beneficial for businesses looking to integrate marketing campaigns, email marketing, and social media content creation across multiple platforms.

10. BuzzSumo - Best for Content Research and Discovery

BuzzSumo is one of the top SEO copywriting tools for content research and discovering viral topics. It offers real-time insights into high-performing content and trending keywords. Unique features include social engagement data, a vast media database for identifying high-performing content and connecting with relevant journalists, and a comprehensive keyword tool that provides monthly search volume and cost-per-click data.

Notable Features of Using BuzzSumo

Content Analyzer: Provides insights into what content types and formats generate the most engagement.
Media Database: Allows users to connect with over 700,000 journalists, focusing on high-impact contacts.
Trending Feeds: Monitors viral trends in real-time, giving marketers a competitive edge.
Keyword Tool: Helps identify high-demand keywords and search trends for content optimization.

BuzzSumo Pricing Plans

BuzzSumo offers several pricing plans:

Content Creation Plan: $199 per month, ideal for marketers needing content analysis and trending feeds.
PR & Comms Plan: $299 monthly, including media database and coverage reports.
Suite Plan: $499 monthly for large teams needing advanced tools like YouTube analyzer.
Enterprise Plan: $999/monthly, including 30 users, unlimited searches, 50 alerts, RSS feed, and early access to new features.

BuzzSumo is best suited for content marketers, PR agencies, and digital strategists focusing on content strategy, digital PR, and influencer marketing. It benefits agencies and brands looking to enhance content creation and optimize their social media presence through data-backed insights.

11. HubSpot SEO - Best for Integrated SEO and Marketing

HubSpot SEO excels in providing an all-in-one solution for integrated SEO and marketing campaigns, making it one of the leading SEO copywriting tools. It specializes in helping businesses optimize content, track keyword performance, and measure the ROI of their SEO strategies. HubSpot SEO can offer real-time keyword recommendations and optimization suggestions within the same platform where you manage your blog posts, landing pages, and marketing campaigns.

Notable Features of Using HubSpot SEO

SEO Recommendations: Provides prioritized optimization suggestions for keywords and site improvements.
Content Strategy Tool: Helps build search authority by suggesting high-relevance topics based on competition and popularity.
Analytics and Reporting: Tracks keyword data and ranks performance through Google Search Console integration.
CMS Integration: HubSpot’s SEO tools work seamlessly with its content management system for complete marketing automation.

HubSpot SEO Pricing Plans

HubSpot's SEO tools are part of the Marketing Hub, which includes different tiers:

Professional Plan: $800 monthly, including SEO recommendations and reporting.
Enterprise Plan: $3,600 monthly, offering advanced SEO tools and custom reporting.

HubSpot SEO is best suited for small and large enterprise marketing teams looking for an integrated approach to content creation, SEO optimization, and marketing automation. It’s ideal for businesses focused on building search authority, generating leads through Google Ads, and improving website copy for SEO.

12. ProWritingAid - Best for In-Depth Writing Analysis

ProWritingAid is an excellent choice for writers seeking comprehensive writing analysis and improvement. As one of the top SEO copywriting tools, it enhances grammar, style, and readability. It offers over 25 detailed writing reports, including plagiarism checkers, passive voice detection, and sensory reports. This unique combination of in-depth analysis helps users create compelling, error-free content that engages readers and boosts SEO performance.

Notable Features of Using ProWritingAid

25+ Writing Reports: Analyzes style, pacing, dialogue, and overused words for well-rounded content.
Rephrase Tool: Transforms sentences to enhance readability and fluency with ease.
Plagiarism Checker: Cross-checks your work against published sources to avoid unintentional plagiarism.
Sensory Report: Helps improve social media posts and ad copy by analyzing sensory detail usage.

ProWritingAid Pricing Plans

ProWritingAid offers several flexible pricing plans:

Free: $0/month, basic writing suggestions, 500-word limit, 10 rephrases/day, 3 AI Sparks/day.
Premium: $120/year, unlimited word count, unlimited rephrases, 5 AI Sparks/day, advanced style improvements, and 1 Critique/day.
Premium Pro: $144/year, all Premium features, 50 AI Sparks/day, 3 Critiques/day, and extended AI features.

ProWritingAid is best for writers, bloggers, and content creators who prioritize SEO-friendly content and seek detailed feedback on their writing. It is ideal for businesses focused on content marketing, website content, and email marketing.

13. Frase - Best for AI-Driven SEO Content Creation

Frase excels at generating SEO copywriting tools that streamline content creation, making it ideal for SEO professionals and content marketers. With Frase, users can easily create blog posts, social media content, and emails optimized for SEO in a single workflow. Frase has its AI-powered SERP analysis and content optimization features, which allow users to quickly generate outlines, analyze competitors, and optimize content based on top-ranking pages.

Notable Features of Using Frase

SERP Analysis: Analyzes search results and competitors’ content to help you create optimized content.
Topic Score: Measures how your content stacks up against top-ranking pages.
In-Editor Writing Assistant: Provides real-time SEO recommendations as you write.
Content Briefs: Automatically generates comprehensive outlines based on search data.

Frase Pricing Plans

Frase offers several pricing options:

Free Trial: $0, 1 user, 1 search query, no commitment, no credit card required.
Solo Plan: $12 per month (annually) for individual users with 10 monthly search queries.
Basic Plan: $38 per month (annually), including 30 search queries and content optimization tools.
Team Plan: $97 per month (annually), includes unlimited queries and up to 3 users.

Frase is best for SEO agencies, content creators, and marketing teams looking to automate their SEO content optimization. It’s ideal for businesses focused on competitor research, content strategy, and scaling their content creation processes.

14. Screaming Frog SEO Spider - Best for Technical SEO Audits

Screaming Frog SEO Spider is a leading SEO copywriting tool for conducting technical SEO audits. It integrates with Google Analytics, Google Search Console, and PageSpeed Insights, offering a complete SEO analysis package. Screaming Frog is ideal for businesses looking to enhance their site architecture, internal linking, and SEO performance through deep technical analysis.

Notable Features of Using Screaming Frog

Find Broken Links: Instantly identifies 404 errors and broken links across your website.
Crawl JavaScript Websites: Renders web pages using an integrated Chromium engine to crawl dynamic websites.
Analyze Page Titles & Meta Data: Detects missing or duplicate page titles and meta descriptions.
Visualize Site Architecture: Creates interactive diagrams to analyze internal linking and site structure.

Screaming Frog Pricing Plans

Screaming Frog offers two main options:

Free Version: Crawl up to 500 URLs for free with basic features.
Paid Version: $259 per year for unlimited URLs, JavaScript rendering, and access to advanced features.

Screaming Frog is perfect for SEOs, digital marketers, and agencies focused on technical SEO audits, migrations, and optimization. It’s an indispensable tool for those needing in-depth SEO analysis to improve search engine rankings and site performance.

15. Moz Pro - Best for Comprehensive SEO Management

Moz Pro is designed to simplify the SEO processes and boost search engine rankings for businesses. It provides an all-in-one solution for SEO copywriting tools, covering everything from keyword research to on-page optimization. Moz Pro has the Search Visibility Score, which allows users to pinpoint weak areas and improve rankings based on detailed, actionable insights. It also includes comprehensive SERP analysis to monitor competitors.

Notable Features of Using Moz Pro

Keyword Explorer: Identifies profitable keywords and provides metrics like search volume and difficulty for better content strategy.
On-Page Grader: Offers detailed recommendations to optimize page content for higher search rankings.
Rank Tracker: Monitors your rankings across multiple search engines, giving a clear view of SEO performance.
Site Crawl: Provides in-depth site audits and identifies technical issues to improve website health.

Moz Pro Pricing Plans

Moz Pro offers several pricing plans to accommodate different business needs:

Starter Plan: $49 monthly for 1 user and 50 tracked keywords.
Standard Plan: $99 monthly for 1 user and 300 tracked keywords.
Medium Plan: $179 monthly for 2 users and 1,500 tracked keywords.
Large Plan: $299 monthly for 3 users and 3000 tracked keywords.

Moz Pro is best suited for businesses that need a complete SEO management solution. It’s ideal for companies focused on content marketing, competitor analysis, and search engine optimization across various platforms.

Key Takeaway

SEO copywriting tools are essential for staying ahead in competitive content marketing. These tools help improve content structure, optimize keyword usage, and boost search engine visibility. With the right SEO tools for content writing, businesses can create high-quality content that drives traffic and enhances online presence.

Leveraging the best AI copywriting tools improves content efficiency and accuracy. These tools allow writers to generate optimized content faster while maintaining SEO standards. Working with a skilled SEO content writer for hire ensures your content remains professional and effective, helping your business reach its target audience.

Looking for the best SEO copywriting tools to enhance your content strategy? At tiny lever, we can guide you through the right choices and provide white-label copywriting solutions. For businesses needing an SEO content writer, we deliver quality human-written content that drives results.