14 Best Keyword Tracking Software | tiny lever Marketing

Have you invested in a new marketing tool or spent hours creating content, but leads and conversions are not coming through? It can be frustrating when your SEO efforts don’t deliver the expected results. In digital marketing, you should not overlook finding the best keyword tracking software because it ensures your content aligns with what your audience is looking for and monitors your keyword and competitors’ performance.

At tiny lever, we accelerate our clients' search engine rankings by focusing on precise keyword analysis and high-quality content creation. We continuously refine our content, adhere to strict publishing guidelines, and apply SEO best practices to ensure relevance and engagement for target audiences. Our performance is continuously optimized based on historical data to ensure effective SEO results and stay ahead of industry trends.

With our expertise in keyword analysis and experience in reassessing strategies, we will explore the best keyword tracking software and the valuable insights they provide. You’ll learn which keywords drive the most organic traffic and understand the benefits and the essential roles of keyword tracking in optimizing your SEO strategies.

Let’s get started!

Top 14 Keyword Tracking Tools to Use in 2024

A keyword tracking tool monitors a website’s position in search engine results for target keywords. It’s easy to use and only requires the URL and the set of keywords you want to track. The best keyword tracking software includes features like competition overview, SERP monitoring, and reporting for data analysis.

In 2024, the top 14 keyword tracking tools that dominate the industry include:

1. Serpple - Best for Real-Time Rank Tracking with Precision

Serpple excels in providing real-time rank tracking to monitor search engine rankings. It provides detailed insights into SERP elements, including reviews, titles, and descriptions, and identifies issues such as keyword cannibalization. With Serpple, you get reliable, up-to-date ranking data and automated reports to easily manage multiple projects.

Notable Features of Using Serpple

Daily and Real-Time Rank Tracking: Delivers daily updates on keyword rankings with an impressive 99.9% real-time data accuracy. Unlike other tools that might update less frequently, Serpple ensures you always have the latest insights to stay ahead.
Backlink Monitoring: Enhances your link-building strategy with comprehensive backlink monitoring features. It tracks your backlinks, analyzes their performance, and refines your off-page SEO efforts for maximum impact.
Competitor Analysis and Alerts: The tool allows users to evaluate how their keywords perform relative to competitors and notifies them when they achieve higher rankings for shared keywords.

Serpple Pricing Plans

Serpple offers various pricing plans, a 14-day free trial, and options for customized pricing or a lifetime deal for flexible or one-time purchases.

Side Huster ($19/month): Ideal for individuals or small projects, this plan allows tracking 100 keywords and monitors up to 2 competitors.
Entrepreneur (($29/month): Suited for growing businesses, it tracks 500 keywords and 30 competitors with unlimited domains for robust performance and data analysis.
Agency ($99/month): Best for growing businesses, it supports tracking of 3000 keywords and 100 competitors, with unlimited domains.

2. Nightwatch - Best Keyword Tracking Software with Advanced Keyword Insights

Nightwatch is a cloud-based SEO rank tracker designed for precise keyword performance tracking. Its dashboard offers real-time ranking insights, traffic data, and detailed keyword analysis, integrating seamlessly with Google Analytics and Search Console. It also includes an extensive website audit feature and custom SEO reporting.

Notable Features of Using Nightwatch

Content Decay Identification: Identifies content that is losing search engine rankings and alerts users for timely updates or optimizations to improve search engine visibility.
AI Tracking: Monitors whether your pages are featured in responses from ChatGPT and other LLM tools for relevant keywords. This feature reveals people's exact or relevant questions about your keywords, helping you optimize your content for those queries.
Location-Specific Data Scraping: Simulates search requests from over 107,000 locations to improve local keyword tracking accuracy. It also allows you to analyze how different locations impact keyword rankings.

Nightwatch Pricing Plans

Nightwatch offers a range of pricing plans to accommodate various SEO needs.

Starter ($32/month): Tracks up to 250 keywords daily, monitors 50 websites, and analyzes 5,000 site audit pages. It includes Google Analytics integration and tracking for Google, YouTube, and Bing.
Optimize ($82/month): Includes all the Starter features plus 1,000 daily keywords, monitoring 200 websites and 10,000 site audit pages. It also has Google Search Console integration, unlimited white-label reports, and API access.
Agency ($319/month): Includes all Optimize features that can track up to 5,000 daily keywords, monitor 200 websites, and 10,000 site audit pages.
Enterprise ($367 above/month): Tracks 6,000 keywords and beyond, with even more extensive features for larger operations at a scaling price.

3. Ranktracker - Best for Comprehensive SEO Strategy Enhancement

Ranktracker is a comprehensive SEO rank checker tool that can track and enhance your site's ranking by analyzing the impact of your strategies. It provides essential tools to help marketers analyze the competition, audit their websites, and optimize their online presence.

Notable Features of Using Ranktracker

Keyword Finder: Discovers high-traffic, low-difficulty keywords to attract new visitors and boost site traffic efficiently.
SERP Checker: Analyzes search engine results to uncover competitive opportunities and optimize your ranking potential.
Site Audit: Conducts a comprehensive site audit to identify and resolve SEO errors, ensuring optimal performance and faster progress.

Ranktracker Pricing Plans

Each tier of Ranktracker’s pricing plans includes a tailored set of features to optimize your SEO strategy and provide in-depth insights into your website’s performance.

Starter ($24/month): Ideal for beginners and includes tracking for 200 daily keywords and 2 competitors per domain. It provides 200 keyword finder lookups, 100 SERP checker checks, and auditing for 2,000 pages monthly, with unlimited on-demand reports and AI article writing.
Double Data ($59/month): Suits growing businesses with 1,000 daily keywords and 5 competitors per domain. It features 1,000 keyword finder lookups, 250 SERP checker checks, and 5,000-page audits per month, plus unlimited trackable projects and users.
Quad Data ($109/month): Popular among established operations, it offers tracking for 2,000 daily keywords and 10 competitors per domain. It includes 2,000 keyword finder lookups, 500 SERP checker checks, and auditing for 10,000 pages, with unlimited trackable projects and users.
Hex Data ($209/month): Offers 4,000 daily keywords and 20 competitors per domain. It is the most comprehensive plan, providing 4,000 keyword finder lookups, 1,000 SERP checker checks, and 20,000-page audits monthly, with unlimited trackable projects, users, and reports.

4. Pro Rank Tracker - Monitor Keyword Performance and Opportunities

Pro Rank Tracker is a keyword tracker tool that keeps you informed about changes in your rankings for websites and videos. Its mobile app allows for on-the-go tracking and reporting, while its robust features help monitor keyword performance. Pro Rank Tracker’s historical ranking data and customizable reports in various formats empower data analysts and managers to analyze trends and benchmark progress.

Notable Features of Using Pro Rank Tracker

Multi-Lingual Support: Provides a professional user interface and reports in multiple languages, including English, Spanish, French, and more.
Full SERPs Feature: Reveals your ranking for selected keywords and identifies your top competitors. It allows you to assess your position and understand the competitive landscape more effectively.
Local Search Optimization: Includes features for tracking Google My Business listings, optimizing local search performance, and generating dashboards and reports.

Pro Rank Tracker Pricing Plans

Pro Rank Tracker's pricing plans are tailored for everyone, from individuals to large agencies, with features designed to boost your keyword tracking and reporting. A 14-day free trial is also available with access to all premium features.

Starter Plan ($39/month): Ideal for beginners, this plan includes 500 to 1,000 daily tracked keywords, local and mobile tracking, and unlimited reports. It provides a solid foundation for those new to SEO or managing smaller projects.
Pro Plan ($87/month): Designed for SEO professionals needing more robust tools and client management options. It offers 1,500 to 2,500 daily tracked keywords, advanced features like update-on-demand, and 10,000 Insta-Check credits.
Agency Plan ($144/month): Tailored for agencies with extensive needs, this plan features 3,000 daily tracked keywords, API access, and unlimited users. It supports large-scale operations with comprehensive tracking and reporting capabilities.

5. AccuRanker - Best for Local and Global SERP Tracking

AccuRanker is a cloud-based rank tracker tool for precise SERP keyword tracking with real-time data updates. It supports local and global ranking checks across desktop and mobile devices while offering competitive insights and SERP feature analysis. With integrations for Google Analytics, Search Console, and Data Studio, it streamlines your workflow.

Notable Features of Using AccuRanker

Search Locally: AccuRanker enables you to track keyword rankings down to a specific street or city. This precision allows you to monitor performance at a highly localized level, which is ideal for regional SEO.
Share of Voice: Highlights the performance of keywords on the first page of Google, helping you focus on those that drive the most organic traffic. It also provides insights into which landing pages attract the most visitors.
Third-Party Integrations: It integrates with Google Analytics, Google Data Studio, and Databox, enhancing your data analysis capabilities. Such integrations allow you to import and export keyword data easily.

AccuRanker Pricing Plans

AccuRanker’s free trial lets you track up to 100 keywords for two weeks. However, it can be expensive for small businesses, with pricing starting at $129 per month.

Professional ($129/month): Allows users to track from 1,000 to 1,500 keywords per month. It includes local results tracking, with a SERP feature tracker, competitor analysis tools, advanced reporting, API access, and more.
Expert ($849/month): Designed for larger operations, this plan supports tracking 10,000 keywords monthly. Although costly, it manages extensive keyword portfolios that are well-suited for agencies and large enterprises.
Enterprise ($2,409/month): Ideal for businesses tracking between 40,000 and 100,000 keywords monthly. Like the Expert Plan, it includes the full feature set and is a great investment for businesses operating at scale.

6. Zutrix - Empower Managers with AI-Powered Insights

Zutrix is an AI-powered Google rank tracker that offers precise keyword tracking and detailed insights into your rankings. Its advanced AI methodologies ensure high accuracy in SERP results, mimicking human-like behavior to deliver reliable data. Users can also generate shareable reports, making it easier to communicate performance metrics with team members.

Notable Features of Using Zutrix

Zutrix has a suite of features, such as real-time notification, project management, and SSL encryption within an interactive dashboard. Its AI-powered capabilities include scheduled report generation, keyword analysis, and customizable white-label options.

Zutrix Pricing Plans

Zutrix offers unlimited project use and full access to features with these tiers:

Starter ($9/month): Monitors up to 10,000 backlinks and tracks 250 keywords daily. It offers real-time notifications and competitor tracking for two team members.
Pro ($28/month): Offers 25,000 backlinks and 1,000 daily keyword tracks. It’s ideal for five team members needing increased API requests.
Agency ($54/month): Monitors 75,000 backlinks and tracks up to 2,500 keywords daily. It's the only plan offering white-label reports for up to 10 team members.

7. Nozzle.io - Track Unlimited Competitors and Keywords

Nozzle is a comprehensive SERP monitoring tool designed to track an unlimited number of competitors and keywords. With flexible hourly, daily, monthly, or quarterly scheduling options, your team can maintain a broad overview of the SERP landscape while focusing closely on high-priority keywords.

Notable Features of Using Nozzle

Nozzle features a user-friendly dashboard and robust rank-tracking software for SERP monitoring and social media profile tracking. It also allows for detailed analysis through keyword groups and segments and provides estimated CTR and traffic data.

Nozzle Pricing Plans

Nozzle’s pricing plans accommodate different needs. Each plan comes with a total number of SERPS per month and access to all features.

Basic ($59/month): Includes 10,000 SERPs
Advanced ($119/month): Includes 21,000 SERPs
Pro ($299/month): Includes 60,000 SERPs
Pro Plus ($599/month): Includes 130,000 SERPs

8. Ahrefs - Best Tool for Competitive SEO Analysis

Ahrefs is a comprehensive SEO tool that offers an intuitive rank tracker for monitoring keyword rankings. It identifies the keywords your site is already ranking for and suggests additional search queries to target. As one of the best keyword tracking software, it provides detailed insights on keyword visibility, average ranking positions, and estimated clicks.

Notable Features of Using Ahrefs

Comprehensive Keyword Research: Provides detailed metrics across various search engines, including click volume, top SERP results, and CPC estimates, along with insights into position history and traffic value.
In-Depth Competitive Analysis: Tracks keyword performance, backlink profiles, and SERP features across 190 countries and compares performance against up to 10 competitors.
Interactive SEO Insights: Offers interactive graphs that display your share of voice, average page position, and traffic trends over time.

Ahrefs Pricing Plans

Ahrefs pricing starts at $129 per month, and all plans include access to the tool’s rank tracking features.

Lite ($129/month): Includes a rank tracker tool and competitive analysis for up to 2 users with 500 credits each.
Standard ($249/month): Includes advanced rank tracker features and upcoming content master for up to 5 users with unlimited credits.
Advanced ($449/month): Includes additional rank tracker features like local ranking heatmaps and report builder for up to 10 users with unlimited credits.
Enterprise ($14,990/year): Includes all advanced features, Ahrefs API v3, and upcoming Web Explorer for unlimited users with unlimited credits.

9. Rank Ranger - Best for Integrating Rank Tracking with Custom Reporting Strategies

Rank Ranger is a rank tracker that lets you monitor your keyword rankings across various markets, search engines, and specific locations. Its comprehensive rank-tracking reports integrate seamlessly into your reporting strategies to track and tag your site's SERP performance while keeping an eye on competitors.

Notable Features of Using Rank Ranger

Link Management: Track and analyze backlinks to maintain quality and assess their impact on your website's SEO while managing incoming and lost links.
Social Analytics: Access detailed social media performance metrics and create custom graphs with data from multiple platforms to enhance your marketing strategies.
Marketing Dashboard: Streamline reporting with an integrated dashboard that combines search engine optimization and backlink data, imports from third-party sources like Google Analytics, and supports automated email and text marketing.

Rank Ranger Pricing Plans

Rank Ranger offers two pricing plan categories: Individual and Startup plans, both of which come with a free trial for a single user. For businesses and enterprise plans, pricing is customized, and a demo must be requested to explore these options.

Starter ($125/month): Includes up to 100 websites and 1,000 keyword results per table, 3 months of historical data, and access to Similarweb Academy with email and chat support.
Professional ($333/month): Offers up to 500 website results and 5,000 keyword results per table, six months of historical data, and three custom industries. It also includes access to Similarweb Academy and enhanced email and chat support.

10. Semrush - Top Tool for In-Depth SEO Analysis

Semrush is a versatile rank tracking tool that seamlessly integrates with Google tools, making it a great keyword tracking software for in-depth SEO analysis. Utilizing Semrush helps track your pages and domain rankings through its powerful features for keyword research, competitive intelligence, and technical audits.

Notable Features of Using Semrush

Keyword Magic Tool: Uncover potential keywords with detailed metrics like search volume and keyword difficulty and categorize them using the Keyword Strategy Builder for targeted SEO efforts.
Position Tracking Tool: Monitor your rankings in Google's top 100 results with smart filters to analyze SERP features and track performance across different locations and devices.
Local Rank Tracker: Track SERP rankings over time with multi-targeting campaigns, integrate with Trello to manage SEO tasks, and collaborate with your team.

Semrush Pricing Plans

Semrush’s pricing plans allow users to choose a fit that fits their needs, from basic SEO tracking to advanced features and enterprise-level support.

Pro ($139/month): Tracks 500 keywords and 5 projects with essential SEO, PPC, and research tools for comprehensive analysis.
Guru($249/month): Provides insights for 1,500 keywords and supports up to 15 projects, including advanced features like content marketing tools and historical data.
Business ($499/month): Supports 5,000 keywords and 40 projects, offering premium features such as Share of Voice, API access, and PLA analytics.

11. Mangools (KW Finder) - Discover Profitable Keyword Opportunities

Mangools (KW Finder) is a versatile SEO tool that excels in low-volume keyword tracking with its SERPWatcher feature. It provides daily rank updates and a performance index to evaluate keyword positions and search volumes. Mangools also offers detailed SERP previews and timely email alerts for significant rank changes.

Notable Features of Using Mangools KW Finder

Profitable Keyword Targeting: Filter out low-traffic and high-difficulty keywords by setting minimum search volume and maximum difficulty levels. This helps focus on keywords that can improve your site’s performance.

Google Suggest Integration: Generate keyword ideas based on your seed keyword, location, and language. This method often yields long-tail keywords with lower SEO difficulty.
Long-Tail Keyword Discovery: Quickly find niche keywords by entering a seed keyword. Mangools provides up to 10,000 keyword ideas from various sources to identify high-potential long-tail keywords.

Mangools KW Finder Pricing Plans

Mangools is an easy-to-use SEO toolset for keyword research, rank tracking, backlink analysis, and competitor SEO analysis. All Mangools pricing plans include unlimited domains.

Basic ($49/month): Ideal for small projects with 100 daily keyword lookups and 200 keyword suggestions per search. It provides unlimited domains but is limited to 200 tracked keywords daily.
Premium ($69/month): Suited for growing teams with 500 daily keyword lookups and 700 keyword suggestions per search. It includes unlimited tracked domains and 500,000 backlink rows monthly.
Agency ($129/month): Best for large agencies with 1,200 daily keyword lookups and 1,500 tracked keywords. It features unlimited domains and 1,200,000 backlink rows monthly.

12. SE Ranking - Track Keyword Rankings and Competitor Performance

SE Ranking is a comprehensive SEO platform designed to track keyword rankings and competitor performance. It monitors your keyword positions and helps identify and rectify issues like keyword cannibalization across your pages.

Notable Features of Using SE Ranking

Flexible Tracking Options: Track rankings on a daily basis or on-demand across major search engines and devices, with location-specific tracking down to postal codes and Google interface language settings for precise local SEO.
Unlimited Location Tracking: Monitor a single keyword in multiple locations without affecting your account limit, providing comprehensive insights without extra charges for different geographies.
Comprehensive Keyword Research: Utilize the Keyword Research tool for search query suggestions, monitor Google Maps results, and track SERP features, competition, CPC, and traffic potential.

SE Ranking Pricing Plans

SE Ranking's plans all feature a rank tracker, but they vary in terms of the number of keywords tracked daily, the number of manager seats included, and the number of projects you can manage.

Essential ($65/month): Includes 1 manager seat and up to 5 projects. It also features core SEO tools like a rank tracker for effective keyword monitoring and analysis.
Pro ($119/month): Includes 3 manager seats and up to 30 projects, with on-page and SERP analysis of the Pro plan features for enhanced SEO management.
Business ($259/month): Offers 5 manager seats and unlimited projects, offering advanced features like a vast keyword database and expanded data reach.

13. Moz Pro - Refine SEO Tactics with Comprehensive Tools

Moz Pro is an all-in-one SEO solution with tools for keyword research, link building, technical audits, and on-page optimization. This keyword rank tracker offers daily checks for a limited number of keywords, with weekly updates for broader insights. Moz Pro also provides robust internal and community support documentation.

Notable Features of Using Moz Pro

Moz Pro makes tracking your keyword rankings a breeze and offers solid insights into your site’s health and competitors. Its Page Optimization Score feature can fine-tune your pages for better website rankings. Plus, it lets you measure your share of voice in the market to gauge your visibility and refine your tactics to boost your digital presence.

Moz Pro Pricing Plans

Moz Pro offers a range of pricing plans, and you can track the indicated number of keywords in four search engines simultaneously.

Starter ($49/month): Ideal for small businesses and tracks one website, 50 keywords, and essential tools.
Standard ($99/month): Tracks 3 websites, 300 keywords, and expanded tools like backlink analysis.
Medium ($179/month): Tracks up to 10 websites and 1,500 keywords.
Large ($299/month): Manage up to 25 websites and track 3,000 keywords. Designed for 3 users, it offers expanded quotas on SEO tools and comprehensive data for extensive campaigns.

14. Sitechecker - Best for Comprehensive Website Analysis and Error Identification

Sitechecker offers a comprehensive suite for analyzing websites, identifying errors, and pinpointing weak spots to boost overall performance and Google rankings. With its Chrome extension, users can enhance their sites for visitors and search engines.

Notable Features of Using Sitechecker

Sitechecker includes a timer for site audits, recent event tracking, and improved traffic charts. Its backlink tracking requires manual updates. Its audit management tool offers detailed SEO insights, automatic reports, and competitor comparisons.

Sitechecker Pricing Plans

With three pricing plans, Sitechecker allows users to analyze, track, and boost their organic search traffic

Basic ($49/month): Sitechecker provides comprehensive SEO audits, keyword research, rank tracking, and unlimited site recrawls. Users can also receive on-page SEO reports and data exports.
Standard ($199/month): Includes unlimited websites, extensive page and keyword limits, daily site monitoring, competitor tracking, and advanced alerting features for critical issues.
Premium ($399/month): Offers insights generation, Looker Studio integration, and real-time alerts for site issues, providing comprehensive SEO management and proactive issue resolution.

Why Is Keyword Tracking Essential for SEO Success?

Using the best keyword tracking software and monitoring which keywords drive traffic and conversions enables you to identify what’s working and make quick adjustments to boost your rankings and traffic. We’ll explain more in detail below.

Tracking Keywords and Its Importance

Tracking keywords involves measuring your website's search rankings. Higher SEO rankings lead to more visits, with the top three Google search results getting the most clicks. This insight helps evaluate your SEO efforts and spot sudden changes in your keyword rankings. Over time, keyword tracking tools provide valuable data to assess the effectiveness of your SEO strategies.

Adapt Strategies Based on Keyword Performance Data

Using keyword tracking data helps you improve your marketing and content strategies. Key metrics to measure include:

Existing Keyword Rank: Measures SEO effectiveness by tracking your position in search engine results.
Search Volume: Gauges the relevance and popularity of keywords.
Click-Through Rate (CTR): Evaluates the appeal of your keywords and titles.
Cost Per Click (CPC): Assesses cost efficiency in paid campaigns.
Conversion Rates: Indicates how well keywords drive user actions.
Return on Investment (ROI): Determines the profitability of your SEO and marketing efforts.

If keywords drive traffic but don’t convert, you may need to evaluate your overall user experience and check if your landing pages are designed to convert. High bounce rates might indicate issues with site speed, mobile optimization, or navigation. Conversely, if certain keywords perform well and lead to conversions, focus on creating similar content to replicate that success and continually optimize your strategies.

Key Takeaway

Utilizing the best keyword tracking software is crucial for businesses aiming to look at how they rank in search results, determine which keywords bring in more traffic, and optimize content for better visibility and conversions. While tracking keywords can be time-consuming and might not show instant results, it helps maintain competitiveness by providing valuable insights that contribute to sustained SEO success.

However, focusing solely on keywords can be limiting. It may overlook other aspects of SEO, like user experience and content quality. As Google’s algorithms continually evolve, relying exclusively on keyword tracking may be insufficient even if you use the best keyword tracking software available. The key is to balance your SEO efforts to develop a comprehensive digital marketing strategy.

Need expertise in aligning your keyword planning with SEO best practices? Tiny lever provides in-depth keyword analysis, content planning, and performance tracking to cover all your SEO needs. Interpreting insights from keyword tracking tools may be complex for non-SEO experts, but we’re here to analyze and optimize these metrics to ensure you climb faster rankings.

Ready to collaborate? Get in touch with us via david@tinylevermarketing.com or fill out this form to benefit from our top-notch SEO content writers for hire.

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