11+ Tools Every Linkbuilding Specialist Should Use in 2024

Link building requires much work, with new challenges and exciting opportunities. Gone are the days when you could rely on simple spreadsheets and manual outreach. At present, you need some advanced tools to keep up. Search engines value quality and relevance, so a strategic approach with the right resources is essential for every linkbuilding specialist.

At tiny lever, our team of SEO experts includes specialized link-building professionals dedicated to enhancing your off-page SEO strategy. We provide the necessary service if you require guest posting or niche edits, premium backlinks, or thorough off-page SEO audits. We aim to implement tailored solutions that effectively drive traffic and improve your search engine rankings.

With our years of experience in link building, we’ll explore the essential tools every linkbuilding specialist needs. You'll also find tools to identify high-quality prospects, automate outreach, track campaign progress, and analyze your backlink profile. After reading, you’ll know which tools best fit your link-building efforts to achieve measurable results.

Let’s get started!

Top 13 Link-Building Tools to Optimize Your Strategy

Link building tools are essential for a linkbuilding specialist. They streamline backlink strategies by finding quality sites for outreach, analyzing competitors' link profiles, and uncovering new linking opportunities. With features for tracking, analytics, and automated outreach, these tools help specialists secure valuable links that improve site rankings and visibility.

1. Ahrefs - The Best Platform to Boost Rankings, Build Links, and Outsmart Competitors

Ahrefs is an SEO tool that focuses on link building and competitive research. Its large backlink database allows users to analyze their own and competitors' link profiles, making it easier to find link-building opportunities, track backlink growth, and monitor the health of a site's link profile. The tool’s Content Explorer and Site Explorer help users uncover popular content ideas and analyze high-ranking pages for link-building insights.

Notable Features of Ahrefs

Content Explorer: Search billions of web pages for popular content and link opportunities. From there, users can filter results by metrics like referring domains, organic traffic, and social shares to narrow down the most valuable options.
Backlink Checker: Ahrefs analyzes the backlink profile of any website or specific URL, offering detailed insights into referring domains, anchor text distribution, and link quality metrics.
Link Intersect: Compared backlink profiles across multiple websites, highlighting domains that link to competitors but not to the user’s site. This reveals valuable link building outreach targets and new link opportunities.

Ahrefs Pricing Plans

Here’s a breakdown of Ahrefs' pricing plans to help you choose the right fit for your needs:

Lite ($129/month): Provides essential SEO tools for basic analysis and link tracking.
Standard ($249/month): This plan expands on Lite with more data access and deeper backlinks and keyword research for growing sites.
Advanced ($449/month): Built for professionals, it offers extended historical data and larger export limits for advanced analysis.
Enterprise ($14,990/year): Offers 100 projects, unlimited history, 10,000 tracked keywords, and unlimited users with robust data access.

2. Semrush - Unlock Quality Backlinks and Boost Your SEO Performance Effortlessly

Semrush is powerful link-building software. It helps link-building specialists find backlink opportunities, launch outreach campaigns, and monitor their link profiles. Semrush includes everything needed for link building: competitor analysis, prospect discovery, and even automated outreach. The tool guides users in finding link sources, managing outreach, and tracking results.

Notable Features of Semrush

Backlink Gap Analysis: This analysis identifies websites linking to competitors but not to your site. It provides valuable insights for targeting new link opportunities and closing the gap with competitors.
Outreach Management: This feature facilitates email outreach campaigns directly within the platform. It streamlines communication with prospects and helps users manage their link-building efforts more effectively.
Link Monitoring: Tracks the status of acquired backlinks over time. Alerts users to any changes in their backlink profile, allowing quick action on lost or broken links.

Semrush Pricing Plans

Here’s an overview of Semrush's pricing plans, focused on link building services:

Pro ($139.95/month): This plan is ideal for small teams and includes five projects and essential tools for backlink analysis and competitor research.
Guru ($249.95/month): Designed for agencies, it offers 15 projects, expanded backlink tracking, and access to the Content Marketing Toolkit for effective outreach.
Business ($499.95/month): This plan is tailored for large enterprises and provides 40 projects and advanced link building features like Share of Voice and API access for in-depth analysis.

3. Majestic - Develop Backlink Strategies to Build Strong SEO Link Building Campaigns

Majestic SEO is a strong link building tool focused on backlink data and analysis. It has a large database of web links, letting users examine their backlinks and those of competitors. Unique metrics like Trust Flow and Citation Flow work to evaluate the quality and quantity of links. Majestic also tracks historical link data and finds new link opportunities, making it a valuable resource for SEO professionals.

Notable Features of Majestic

Site Explorer: Offers a detailed view of a website's backlink profile. Users can analyze the quantity and quality of backlinks, referring domains, and anchor text distribution.
Topical Trust Flow: Categorizes websites and links by their relevance, allowing users to find high-quality, niche-specific link opportunities and evaluate the authority of their backlinks. It focuses on external and internal backlinks instead of the website’s content.
Clique Hunter: Compare up to ten sites within your industry to identify domains that give competitors their strongest backlinks.

Majestic Pricing Plans

Here’s an overview of Majestic's pricing plans:

Lite ($49.99/month): This plan is best for small groups. It allows one user to analyze a limited number of sites and access fresh backlink data with 1 million analysis units.
Pro ($99.99/month): Designed for agencies and SEO consultants, this plan includes one user with access to a higher volume of queries 20 million analysis units, and additional reports and tools.
API ($399.99/month): This service supports five users and offers maximum data access with 100 million analysis units and a full API for direct data extraction.

4. Hunter.io - Best Platform for Finding Contacts and Emails, and Filtering by Domain

Hunter.io is a powerful link-building tool that streamlines finding and contacting potential link partners. A linkbuilding specialist can quickly discover email addresses associated with specific domains. The platform's email verification feature ensures that the contact information obtained

is accurate to avoid bounce rates and improve outreach success rates.

Notable Features of Hunter.io

Domain Search: Provides a comprehensive list of email addresses linked to a specific domain, making it easy for users to identify relevant contacts for link building outreach.
Email Verifier: After identifying contacts, the validity of email addresses is checked to ensure that outreach messages reach the intended recipients.
Campaign Management: The platform includes a built-in system for creating and managing outreach campaigns. Use this to streamline your link building efforts and track progress in one place.

Hunter.io Pricing Plans

Hunter.io offers tiered pricing plans according to your needs:

Free ($0/month): The free plan includes 25 email searches and 50 monthly verifications but has limited campaign features.
Starter ($34/month): Offers 6,000 searches, 12,000 verifications yearly, 1 connected email account, and basic campaign management.
Growth ($104/month): Provides 60,000 searches, 120,000 verifications yearly, 3 connected email accounts, CSV exports, and link tracking.
Business ($349/month): Includes 600,000 searches, 1.2 million verifications yearly, 20 connected email accounts, advanced features, and priority support with an account manager.

5. Connectively (previously HARO) - The Best Link Building Tool for Public Relations and Editorial Pitching

Connectively, previously known as HARO (Help a Reporter Out), connects journalists with expert sources. It offers businesses and individuals a streamlined way to secure high-quality backlinks. Users receive daily emails with journalist queries so they can respond with valuable insights. Additionally, this tool helps earn brand mentions or backlinks in reputable publications.

Notable Features of Connectively

Searchable Query Database: This database makes finding relevant journalist queries easy. Users can filter and search to spot the best opportunities quickly. It helps businesses respond quickly to get quality backlinks.
Integrated Pitch Form: Connectively has a form for sending pitches. This saves a linkbuilding specialist time and helps them track their pitch history.
High-Authority Link Opportunities: This feature connects users with journalists from top sites and high-authority publications, boosting their chances of landing valuable backlinks.

Connectively Pricing Plans

Connectively can help you boost your reach with their flexible pricing plans. Users can also purchase 5 to 50 pitches in their subscription.

Lite ($0/month): Offers up to 10 monthly pitches, basic HARO access, and limited profile options for beginners.
Core ($19/month): This plan allows 25 pitches per month, has enhanced search options, and supports growing businesses.
Pro ($49/month): Provides 50 monthly pitches, multiple saved searches, and profile flexibility for regular users.
Premier ($149/month): Designed for power users, Premier unlocks 150 pitches per month, maximum saved searches, and premium profile features.

6. BrightLocal - Boost Your Local SEO with the Best Citation Opportunities

BrightLocal is a local SEO tool that focuses on boosting local business visibility. Through its local search audits and citation tracking, BrightLocal highlights areas to improve a business’s online presence. A linkbuilding specialist can get clear insights into potential link sources. With its competitor analysis, you can see which links work for your competitors. BrightLocal’s reputation management tools help businesses be more appealing to potential link partners.

Notable Features of BrightLocal

Local Search Audit: This analyzes a business's local search presence, focusing on existing citations and links. It helps identify gaps and uncover opportunities for building new, relevant local links.
Citation Tracker: Monitors and manages a business's citations across various online directories and platforms. Supports link building efforts by ensuring consistent and accurate business information across the web, which can lead to more natural link acquisition.
Reputation Manager: This tool tracks reviews across 80+ general and niche sites. It helps you spot which sites need attention and ensures you never miss customer feedback.

BrightLocal Pricing Plans

BrightLocal’s pricing is based on the number of locations you wish to manage. Here’s a breakdown of the pricing for managing 1 location:

Track ($39/month): Essential local SEO tools to track local rankings, audit citations, GBP, on-site SEO, monitor GBP and website performance, and gain competitor insights.
Manage ($49/month): Everything in Track, plus listings management, sync business data across platforms, suppress external edits, schedule GBP posts, and bulk post to multiple profiles.
Grow ($59/month): Everything in Manage, plus review management, to monitor and respond to reviews, run review generation campaigns, and create a review widget for your site.

7. Moz - Make Your Link Building More Effective with Robust Research Tools

Moz is a comprehensive link-building tool primarily because of its Link Explorer feature. This tool enables users to analyze their backlink profiles, assess the quality of links, and identify new link-building opportunities. Moz provides insights into competitors' link strategies so users can enhance their SEO efforts and improve rankings in search results.

Notable Features of Moz

Backlink Checker: Gain insight into the quality and quantity of backlinks to your site with key metrics like Domain Authority and Linking Domain count for each link. Find out who is linking to you and where they are sending visitors to your site.
Link Intersect: Discover which sites link to your competitors but not to you, helping identify potential backlink opportunities for targeted outreach.
Spam Score: Moz calculates a Spam Score to assess the quality of links pointing to a site, helping users spot potentially harmful links that could damage SEO performance. It represents the percentage of sites with similar features penalized or banned by Google.

Moz Pricing Plans

Moz’s pricing plans can support varying levels of backlink strategy:

Starter ($39/month): Focuses on essential backlink tools, offering competitive research and site tracking to identify backlink opportunities. This plan is ideal for businesses that need basic link-building insights and competitive analysis.
Standard ($79/month): This plan provides more advanced tools for backlink analysis, offering deeper insights into competitors' link profiles and opportunities. It also includes unlimited scheduled reports, which can help track link-building progress over time.
Medium ($143/month): This plan unlocks access to branded reports and enhanced SEO tools, allowing businesses to implement more strategic link-building efforts. The ability to track up to 10 sites and 1,500 keywords offers a robust platform for identifying and capitalizing on high-quality backlinks.
Large ($239/month): Designed for larger businesses and agencies with high-volume backlink strategies. It provides extensive tracking (25 sites and 3,000 keywords) and increased quotas on SEO tools, enabling comprehensive link-building across multiple sites and more sophisticated analysis and outreach efforts.

8. Backlinkmanager.io - The CRM Solution for Link Building Operations

BacklinkManager.io is CRM software for link-building teams, agencies, and SEOs. It helps manage client relationships and link vendors and freelancers in one place. The platform tracks link status in real time and sends automated updates on changes. BacklinkManager.io makes link-building easier by centralizing tasks like goal tracking and managing partnerships.

Notable Features of Backlinkmanager.io

Automated Link Monitoring System: Tracks your backlinks in real time and sends instant notifications whenever there's a change. You'll be immediately alerted whether it’s a switch from do-follow to no-follow, a page error, or a link removal.
Link Partnership Scorecard: Automatically tracks the status of link exchanges between partners so you can quickly see who has built links for whom. It makes managing reciprocal link-building efforts much more accessible. Plus, you can request links owed by partners directly through the platform’s live chat feature.
Custom Reports and Interactive Dashboards: This service generates tailored reports and uses interactive dashboards to provide a detailed look at your link-building efforts. It’s best for tracking progress, setting goals, and easily sharing results with clients or team members.

BacklinkManager.io Pricing Plans

Here’s an overview of BacklinkManager.io’s subscription plans:

Starter ($39/month): Designed for a link builders and bloggers team, offering 200 backlinks and three users.
Growth ($99/month): Ideal for small businesses and boutique agencies, with 1,000 backlinks and 10 users.
Scale ($249/month): Perfect for large agencies and in-house marketing teams, providing 5,000 backlinks and 20 users.
Enterprise ($499/month): Tailored for brands, enterprise businesses, and agencies, featuring 10,000+ backlinks and unlimited users.

9. GetProspect - Enhance Your Link Building Efforts with More Targeted Prospects

GetProspect is primarily designed as a lead-generation and email-finding tool. Its ability to find and verify email addresses can be valuable for outreach campaigns to secure backlinks. The platform's extensive B2B database and Chrome extension for LinkedIn allow users to identify potential link partners and gather their contact info efficiently. With GetProspect's data enrichment features, a linkbuilding specialist can obtain detailed information about prospects.

Notable Features of GetProspect

Email Finder: This tool finds professional email addresses by searching for company names or domains. Link builders can use it to find accurate contacts for outreach.
B2B Database: Offers verified contacts and detailed business info from worldwide. It also gives access to a wide range of potential link partners.
Contact Enrichment: Add details like job titles, company names, and locations to contact lists. This helps link builders personalize outreach with more data.

GetProspect Pricing Plans

Before exploring GetProspect’s pricing plans, here are the features for each and how they can help you manage leads and communications.

Free ($0/month): Start with 50 active leads, 200 emails, and essential email tracking features to help you get started.
Starter ($29/month): Ideal for growing teams, offering 1,000 valid emails, 5,000 monthly emails, unlimited email accounts, and enhanced reporting.
Pro ($49 to $199/month): All the features of Starter, plus support for 25,000 active leads, 100,000 monthly emails, and advanced email testing and integrations.

10. Serpstat - Outpace Your Competitors with Robust Link Building Tools

Serpstat is an all-in-one SEO platform with powerful link-building tools. It lets users analyze their own and competitors' backlinks, spotting new, relevant link-building opportunities. The platform provides detailed data on referring domains, like domain authority, to guide outreach efforts. Users can also use link intersections to identify common backlinks across multiple sites.

Notable Features of Serpstat

Backlink Gap Analysis: Compares a site's backlink profile between domains to uncover new link opportunities. It shows sites linking to competitors but not to your domain, giving you a targeted list for outreach.
Link Intersections: Find common backlinks among multiple domains. This also helps you discover high-value sites that may link to your content.
Referring Domains Report: This report shows detailed metrics on domains linking to a site, including authority scores and link counts. It helps you focus on the most valuable referring domains for your link-building efforts.

Serpstat Pricing Plans

Here’s a breakdown of Serpstat’s pricing plans with tools for analyzing, tracking, and optimizing SEO efforts for every level:

Individual ($59/month): Best for SEO individuals and freelancers, managing up to 5 projects with tools to analyze competitors' backlink strategies to improve link-building efforts.
Team ($119/month): Ideal for small in-house teams, including AI-powered backlink analysis, Batch Analysis, Branded reports, and Team Management to streamline link-building campaigns.
Agency ($479/month): Suited for large marketing agencies or in-house teams with extensive link-building needs, offering more projects, backlinks analysis credits, and white label SEO tool options.

11. Snov.io - The Best Tool for Automating Sales and Effective Linkbuilding Outreach Campaigns

Snov.io is a powerful link building outreach platform. It helps you find a relevant list of websites and contact information for site owners or editors. You can ensure your outreach is effective with its email finder and verifier. Plus, a linkbuilding specialist can automate personalized email campaigns, boosting your chances of success.

Notable Features of Snov.io

Email Finder: It locates and verifies email addresses associated with target websites or individuals, ensuring you connect with the right decision-makers for link-building opportunities.
Drip Campaigns: Once you have the right contacts, automate sending personalized follow-up emails. Create multi-step outreach sequences to nurture relationships and increase the likelihood of securing backlinks.
CRM Integration: Organize and manage your link building prospects within a centralized system. Track interactions, set reminders, and monitor the progress of your link building efforts to stay on top of opportunities.

Snov.io Pricing Plans

Snov.io offers tiered pricing plans to help you find prospects, reach your targets, and seal the deal:

Trial ($0/month): This is ideal for trying out Snov.io’s sales pack, which includes 50 credits and basic features, to explore its capabilities.
Starter ($30/month): Core tools for setting up steady sales with 1,000 credits, unlimited emails, and integrations.
Pro ($75/month): This plan is best for unlimited sales and business opportunities. It offers 5,000 to 100,000 credits and email recipients, advanced features, and prioritized support.

12. BuzzStream - The Best Platform for Digital PR and Content Promotion for Brand Building

BuzzStream is a tool that manages link building and outreach. It centralizes campaigns, finds potential partners, and automates tasks like contact gathering and tracking. This saves time and lets users focus on building relationships. BuzzStream also offers analytics to track progress and improve results.

Notable Features of BuzzStream

Outreach Management: This system centralizes all prospect communication, including email tracking and automated follow-ups. Users can create custom email templates, schedule messages, and monitor response rates seamlessly.
Prospect Research: Automatically gathers contact details, social profiles, and website metrics for potential link partners. Users can quickly build prioritized prospect lists based on relevant criteria for efficient targeting.
Link Monitoring: This service tracks acquired links and alerts users when new backlinks appear. It helps maintain an up-to-date database of active links and identify opportunities for follow-up or relationship-building.

BuzzStream Pricing Plans

Starter ($24/month): Access essential outreach tools and track up to 1,000 links for streamlined campaigns, ideal for small teams.
Growth ($124/month): Unlock advanced features, including monitoring up to 25,000 links and enhanced team collaboration tools.
Professional ($299/month): Leverage comprehensive analytics, customizable reporting, and track up to 100,000 links for large-scale outreach.
Custom (Starting at $999/month): Design a tailored outreach solution with full support and link monitoring for 300,000+ links, meeting extensive organizational needs.

Key Takeaway

Staying current with the latest tools and techniques is essential for a linkbuilding specialist to stay competitive. Whether you’re a seasoned expert or just getting started, mastering these tools can give you a solid advantage in the fast-paced world of SEO and link building. Remember, these tools are designed to enhance your skills, not replace them. So, use them strategically and keep your ultimate goals in sight.

‍

However, tools alone can’t do it all in link building. They’re great for insights and automating tasks but lack the human touch and strategy that make link building truly effective. Plus, these tools aren’t cheap—costs add up fast, making them hard for smaller businesses to access. There's also the risk of becoming too dependent on specific tools. This can be problematic if they experience downtime or discontinue certain features.

Looking for a linkbuilding specialist? tiny lever is an SEO marketing agency that focuses on the powerful effects of strategic link-building. By building a robust backlink profile, we can help your website stand out. Combine this with our human-written, high-quality SEO content, and watch your online presence grow. Contact us via david@tinylevermarketing.com or fill out this form to improve your off-page SEO efforts.

‍